Retirement of Jim Hodkinson

Ideal Shopping Direct PLC
03 April 2007

3 April 2007



                             IDEAL SHOPPING DIRECT

                          Retirement of Jim Hodkinson



Ideal Shopping Direct Plc has today announced that Jim Hodkinson, Chairman, has
decided to spend more time on his other business interests, and has informed the
Board of his intention to step down as soon as a new Chairman has been
appointed.



Jim Hodkinson commented:


"I have enjoyed my time with Ideal and leave the Group in good shape and with a
sound and solid platform to take full advantage of its many opportunities, as
the digital TV revolution rolls out across the UK in the next few years.


"Having established that platform, the time has come for me to focus on other
interests, and I have informed the Board that I will step down as soon as a new
Chairman is appointed, or by August 1st at the latest."



Andrew Fryatt, CEO, commented:



"Whilst we understand that Jim now has other business commitments that require
more of his time, on behalf of all Ideal's employees I would like to say that we
are sorry to see him go and wish him well for the future. In the three years
since Jim joined Ideal as Chairman, there has been immense change in the
business and we all thank him for his outstanding contribution to our Company."



Enquiries:

Ideal Shopping Direct Plc            Tel: [phone]

Andrew Fryatt, CEO



Reputation Inc                       Tel: [phone]

Tom Wyatt


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