Director's Dealing

Ideal Shopping Direct PLC
04 December 2006

                    Ideal Shopping Direct Plc ("the Company")

4 December 2006

DIRECTOR'S DEALING

The Company announces that it has received notification that Mr Andrew Fryatt,
Chief Executive Officer, has purchased 8,600 ordinary shares in the Company
today at a price of 282p per ordinary share. Mr Fryatt's holding following this
transaction is 28,120 ordinary shares representing approximately 0.1% of the
Company's ordinary issued share capital.

Enquiries:

Ideal Shopping Direct Plc                 Tel: [phone]
Mike Camp, Finance Director

Teather & Greenwood                       Tel: [phone]
Fred Walsh



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