Director/PDMR Shareholding

Holidaybreak PLC
12 July 2006


Holidaybreak plc ('the Company')

Holidaybreak plc announces that Robert Baddeley has today exercised options
under the Holidaybreak plc 1996 Unapproved Share Option Scheme to subscribe for
17,404 ordinary shares of 5p each in the Company at an exercise price of 287.5p
and 20,888 ordinary shares of 5p each in the Company at an exercise price of
325p. Mr Baddeley subsequently sold the shares at £6.73 each.

Following the exercise Mr Baddeley has notified his interest in the share
capital of the Company in accordance with Disclosure Rule 3.1.2.(R) and section
324 of the Companies Act as follows:


Number of       Number of        Number of shares in conditional allocation
Shares          Options          under 2006 LTIP

32,678          102,330          12,614


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