Director/PDMR Shareholding

Holidaybreak PLC
01 August 2007


Holidaybreak plc

Director/PDMR Shareholding


Holidaybreak plc ("the Company") announces that Nicholas Cust, a director of the
Company, has today exercised options under the Holidaybreak plc 2001 Approved
Savings Related Share Option Scheme to subscribe for 1,572 ordinary shares of 5p
each in the Company at an exercise price of 421p.


Following the exercise Mr Cust has notified his interest in the share capital of
the Company in accordance with Disclosure Rule 3.1.2.(R) and section 324 of the
Companies Act as follows:

Number of      Number of       Number of shares in conditional allocation under
Shares         Options         2006 LTIP

8,367          84,239          34,149




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