Director/PDMR Shareholding

Holidaybreak PLC
04 October 2006


Holidaybreak plc ('the Company')


Holidaybreak plc announces that Nicholas Cust has today exercised options under
the Holidaybreak plc 2001 Approved Savings Related Share Option Scheme to
subscribe for 2,951 ordinary shares of 5p each in the Company at an exercise
price of 343p.


Following the exercise Mr Cust has notified his interest in the share capital of
the Company in accordance with Disclosure Rule 3.1.2.(R) and section 324 of the
Companies Act as follows:

Number of       Number of        Number of shares in conditional allocation
Shares          Options          under 2006 LTIP

6,795           109,421          13,761





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