Director/PDMR Shareholding

Holidaybreak PLC
09 July 2007



Holidaybreak plc

Director/PDMR Shareholding


Holidaybreak plc ("the Company") announces that on 9 July 2007, conditional
allocations of ordinary shares of 5p each in the Company were made under the
terms of the Holidaybreak plc 2006 Long Term Incentive Plan ("LTIP") to the
Directors of the Company as follows:


Director           EPS       TSR       Margin      Total number of shares in
                   shares    shares    shares      conditional allocation

Carl Michel        5,260     2,254     4,509       12,023
Robert Baddeley    2,604     1,116     2,232        5,952


The percentage of the allocation of LTIP awards eventually to vest is dependent
on the satisfaction of performance criteria over a three-year performance period
ending 30 September 2009:

43.75% of the shares (EPS shares) will be subject to a performance condition
based on the Company's growth in EPS relative to the growth in RPI over three
financial years*.

18.75% of the shares (TSR shares) will be determined by the Company's Total
Shareholder Return (TSR) performance relative to the other companies comprising
the FTSE 250 (excluding investment companies)**.

37.5% of the shares (Margin shares) will be subject to a performance condition
based on the Company's growth in gross margin relative to the growth in RPI over
three financial years***.

The conditional allocations shown above represent the maximum potential award
possible if all performance criteria are met at the end of the three-year
performance period. If and to the extent that the performance criteria are met
at the end of the three-year performance period, the relevant number of shares
will be transferred to executives.

* The maximum allocation of EPS shares only vests if the Company's growth in EPS
exceeds growth in RPI over the three-year period at or above 24%. No shares vest
if the growth in EPS over RPI is below 9%. Between 24% and 9% shares vest on a
scale from 100% to 30%.

** The maximum allocation of TSR shares only vests if the Company's TSR over the
performance period is ranked in the upper quartile in the comparator group. No
shares vest if the Company's TSR over the performance period is ranked below
median in the comparator group. Between upper quartile and median in the
comparator group, shares vest on a scale from 100% to 30%.

*** The maximum allocation of Margin shares only vests if the Company's growth
in gross margin exceeds growth in RPI over the three-year period at or above
24%. No shares vest if the growth in gross margin over RPI is below 9%. Between
24% and 9% shares vest on a scale from 100% to 30%.

Following the above allocations the directors have notified their interests in
the share capital of the Company in accordance with Disclosure Rule 3.1.2 (R)
and section 324 of the Companies Act as follows:


Director          No. of    No. of    No. of shares in       No. of shares in
                  shares    options   conditional            conditional matching
                                      allocations under      allocations under 
                                      2006 LTIP              2006 LTIP

Carl Michel       10,000    nil       69,189                 7,732
Robert Baddeley   33,661    76,556    37,810                 nil




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