Contract Win

Datacash Group PLC
31 July 2007

Press Release
July 2007


First Choice Holidays PLC sign with DataCash Group PLC


DataCash Group PLC (AIM:DATA) is pleased to announce that it has signed a five
year deal to provide payment processing to First Choice Retail Limited.


DataCash will manage processing for all First Choice retail travel business in
both Cardholder Present and Cardholder not Present environments. The solution
will be rolled out in all shops to support approximately 1,500 PIN pads, as well
as handling transactions for www.holidayhypermarket.co.uk.


This project is scheduled to commence roll out across the entire estate in
December.


Andrew Dark, Chief Operating Officer at DataCash commented -


First Choice joins a rapidly expanding group of clients who have chosen to
outsource its multi-channel payment processing to DataCash. Our solution
supports payment processing and settlement regardless of whether transactions
are completed on the Internet, in shops or through a call centre and provides
considerable operational efficiencies and cost savings. Additionally, as a
'Software and Service' solution DataCash provides hugely resilient scale - on
demand, to accommodate even the largest peaks in seasonal trading patterns
without the need for technical changes or additional capex spend to accommodate
them. The DataCash service is Tier 1 PCI DSS compliant allowing our clients to
cut the bulk of the cost of achieving their own compliance and inevitably
generating further cost savings and operational efficiencies.


Mark Collier, IT Manager from First Choice commented -

The DataCash solution, when integrated with our POS travel system, will provide
a comprehensive payment solution for our retail Travel shops which is
pre-accredited with all our card acquirers.



                                    - END -



For further information:
Emma Kitching / Carly Smith, DataCash 020 7421 9287

www.datacash.com



About DataCash


DataCash Group PLC (AIM: DATA), a market leading provider of payment processing
solutions, provides merchants with a single interface that allows them to
process secure payments, both on and offline, anywhere in the world.

DataCash also provides a range of value added services with its fraud and Risk
Management solutions supporting AVS/CV2, 3-D Secure (Verified by Visa and
MasterCard Secure Code) together with traditional rules-based screening.

DataCash provides first-class service reliability at a fraction of the price of
an in-house solution, servicing clients within the retail, travel,
telecommunications and gaming sectors.



About First Choice


First Choice Retail offers a network of around 400 shops throughout the UK, each
of which offers more than 400 travel companies ranging from tour operators to
cruise lines, airlines to theme parks.

First Choice Holiday Hypermarkets, of which there are 42, are innovative travel
agents based in large hi-tech stores, positioned on out-of-town retail parks and
in shopping malls. For more information visit the First Choice website
www.firstchoice.co.uk






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