Acquisition of United MailSou

RNS Number : 0565A

Experian plc

01 October 2009

 



01 October 2009

Experian plc

Acquisition of United MailSolutions GmbH

Experian, the global information services company, announces that it has acquired United MailSolutions GmbH ('UMS'), a leading email marketing company in Germany, from its parent company, United MailSolutions AG. 

The acquisition of UMS is a further step in Experian's development of its new media targeted-marketing activities globally. It builds on Experian's presence in Germany, Europe's largest and fastest growth area for email marketing spend, and further extends Experian's footprint as the largest permission-based email marketer globally. Experian now has email operations in a number of key markets, including the US, the UK, Spain, France and Australia, with distribution capability in over 25 languages across 50 countries.

Founded in 1999, UMS is a German pure-play email marketing company, with additional operations in the UK and Spain. It has over 150 clients across several sectors, including publishing, travel, retail and financial. Revenue for UMS was €3m in the year to 31 December 2008 and gross assets as at 31 December 2008 were approximately €2m. The acquisition will be funded from Experian's existing cash resources.

UMS will form part of Experian's Marketing Services activities. 

Enquiries

Experian

Nadia Ridout-Jamieson    Director of Investor Relations      [phone]

Alex Brog                     Head of Group Media Relations                

Finsbury

Rollo Head                                                                 [phone]

Don Hunter

Experian announcements are available on www.experianplc.com

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