New Investment,etc
eVestment Company PLC
1 February 2000
1 February 2000
The eVestment Company Plc ('eVestment')
Investment in Global Internet Advertising Company
eVestment, the internet and e-commerce investment
company, is pleased to announce that it has undertaken an
investment of $800,000 (as part of a syndicated
financing) in WinWin.com, a global consumer information
network which revolutionises the efficiency of Internet
advertising through allowing consumers to control the
advertising they see and rewarding them in cash for
making the online advertising process efficient.
WinWin.com, with headquarters in Boston, USA, is focused
on developing an interactive process between advertisers
and consumers, rewarding them in cash for taking part.
By using WinWin.com, advertisers are able to accurately
place advertisements to individuals (on a totally
anonymous basis) who, by registering personal details and
interests with WinWin.com, have elected to receive
advertisements relevant to their needs, interests and
lifestyle. Personal details registered may include items
such as birthdays, hobbies, car ownership, insurance
details or holiday preference.
WinWin.com's revenue stream comes from advertisers who
pay dependent on whether the targeted consumer interacted
with their advertisement. Consumers are rewarded for
making the advertising process efficient by being paid in
cash. The names and addresses of WinWin.com members are
never disclosed and members see appropriate and
interesting advertisements on websites they normally
visit, rather than having to come specifically to the
WinWin.com website.
WinWin.com is a first in its industry by making the
consumer an active, voluntary economic participant in the
online marketing process. That consumer participation is
to the advantage of businesses, which can now control
exactly which consumers they which to reach. Advertisers
can choose the exact psychographic, demographic, day and
time they want, and keep track in real-time of the
performance of their ads, with no minimum campaign size.
WinWin.com is funded by a group of prominent investors in
the UK and US, and will be launched in March across
participating websites internationally. The company
currently has operations in the US, Norway, Italy and the
UK. Tokyo, Sydney and Hong Kong offices are due to open
shortly.
Tom Vaughan from eVestment has joined the board of the
company, bringing his consumer marketing knowledge to the
table.
Oliver Vaughan, eVestment Chairman, commented:
'Companies are spending millions of pounds on advertising
campaigns that are virtually ignored. With the market
expected to rocket from $3.3 billion in 1999 to $33
billion by 2004, WinWin.com is in a prime position to
become a leader in the field of e-advertising and we are
very excited to be joining them at such an exciting
time.'
For further information, please contact:
The eVestment Company Plc 0171 937 4445
Chris Roberts
Square Mile Communications 0171 601 1000
Nick Oborne or Stephanie Smart
Notes to Editors:
eVestment invests in and takes an active development role
in young internet and e-commerce related businesses.
Current investments include eBop, The Sharepeople.com,
Eighteen Global, Infrastructure Defense, Kapok 2050,
Stargig.com, Easier, Freecom.net and Wave Corporation,
CallServe. To date gameplay.com and Pure Entertainment
Games (investments no longer held) and Freecom.net and
Wave Corporation (investments still held) have floated.
The eVestment management team, led by Oliver Vaughan,
Chairman, and Christopher Roberts, Chief Executive, has
strong investment and management experience. Oliver
Vaughan is a director of a number of companies including
Internet Technology Group and Redstone Telecom.
eVestment was formed in 1997 and floated on AIM later
that year. It raised £9.8 million in December 1999 to
provide funds for further investment.