New Investment,etc

eVestment Company PLC 1 February 2000 1 February 2000 The eVestment Company Plc ('eVestment') Investment in Global Internet Advertising Company eVestment, the internet and e-commerce investment company, is pleased to announce that it has undertaken an investment of $800,000 (as part of a syndicated financing) in WinWin.com, a global consumer information network which revolutionises the efficiency of Internet advertising through allowing consumers to control the advertising they see and rewarding them in cash for making the online advertising process efficient. WinWin.com, with headquarters in Boston, USA, is focused on developing an interactive process between advertisers and consumers, rewarding them in cash for taking part. By using WinWin.com, advertisers are able to accurately place advertisements to individuals (on a totally anonymous basis) who, by registering personal details and interests with WinWin.com, have elected to receive advertisements relevant to their needs, interests and lifestyle. Personal details registered may include items such as birthdays, hobbies, car ownership, insurance details or holiday preference. WinWin.com's revenue stream comes from advertisers who pay dependent on whether the targeted consumer interacted with their advertisement. Consumers are rewarded for making the advertising process efficient by being paid in cash. The names and addresses of WinWin.com members are never disclosed and members see appropriate and interesting advertisements on websites they normally visit, rather than having to come specifically to the WinWin.com website. WinWin.com is a first in its industry by making the consumer an active, voluntary economic participant in the online marketing process. That consumer participation is to the advantage of businesses, which can now control exactly which consumers they which to reach. Advertisers can choose the exact psychographic, demographic, day and time they want, and keep track in real-time of the performance of their ads, with no minimum campaign size. WinWin.com is funded by a group of prominent investors in the UK and US, and will be launched in March across participating websites internationally. The company currently has operations in the US, Norway, Italy and the UK. Tokyo, Sydney and Hong Kong offices are due to open shortly. Tom Vaughan from eVestment has joined the board of the company, bringing his consumer marketing knowledge to the table. Oliver Vaughan, eVestment Chairman, commented: 'Companies are spending millions of pounds on advertising campaigns that are virtually ignored. With the market expected to rocket from $3.3 billion in 1999 to $33 billion by 2004, WinWin.com is in a prime position to become a leader in the field of e-advertising and we are very excited to be joining them at such an exciting time.' For further information, please contact: The eVestment Company Plc 0171 937 4445 Chris Roberts Square Mile Communications 0171 601 1000 Nick Oborne or Stephanie Smart Notes to Editors: eVestment invests in and takes an active development role in young internet and e-commerce related businesses. Current investments include eBop, The Sharepeople.com, Eighteen Global, Infrastructure Defense, Kapok 2050, Stargig.com, Easier, Freecom.net and Wave Corporation, CallServe. To date gameplay.com and Pure Entertainment Games (investments no longer held) and Freecom.net and Wave Corporation (investments still held) have floated. The eVestment management team, led by Oliver Vaughan, Chairman, and Christopher Roberts, Chief Executive, has strong investment and management experience. Oliver Vaughan is a director of a number of companies including Internet Technology Group and Redstone Telecom. eVestment was formed in 1997 and floated on AIM later that year. It raised £9.8 million in December 1999 to provide funds for further investment.

Companies

Evgen Pharma (EVG)
UK 100

Latest directors dealings