Trading Statement

Domino's Pizza UK & IRL PLC 9 January 2002 For immediate release 9 January 2002 DOMINO'S PIZZA UK & IRL PLC NO. 1 IN PIZZA HOME DELIVERY IN UK & IRELAND TRADING UPDATE Domino's Pizza UK & IRL plc ('Domino's Pizza'), the leader in pizza home delivery in the UK and Ireland, quoted on the Alternative Investment Market of the London Stock Exchange (symbol: DOM), is pleased to announce a record sales performance for the year and the fourth quarter. * Total sales across the Domino's system in the UK and the Republic of Ireland for 2001 grew 29.4% (2000: 19.9%) to £98m (2000: £76m) * For the final 9 weeks of the financial year ended 31 December 2001 like-for-like sales increased by 22.1%. (2000 : 8.2%) * Average weekly unit sales for all delivery stores hit an all-time record of £10,335 in the penultimate week of 2001 (2000: £8,390). Average weekly unit sales for 2001 were £8,422 (2000: £7,075), an increase of 19.1% * Number 1 for pizza home delivery in the UK and Ireland - in number of units and sales * Increased television advertising, financed by National Advertising Fund, following success of first terrestrial campaign launched in 2001 * During 2001 24 delivery stores opened (2000: 22) and the experimental store closure programme ended with the closure of two stores (2000: 8), bringing total store count to 237 (2000: 215). * Target to expand to 500 stores by 2006 creates potential for 5000 new jobs Stephen Hemsley, chief executive, commented: '2001 was an outstanding year for Domino's Pizza. We have achieved record sales levels and further reinforced our position as the UK's number one pizza delivery company. 'A number of factors contributed to our success last year. Firstly, the highly effective terrestrial TV advertising campaigns that ran throughout 2001; every time Domino's ran national terrestrial TV advertisements in the UK and Ireland, our sales increased. In turn, every time our sales increased, the size of our national TV advertising fund increases with it. This means we are in the excellent position whereby each TV campaign we run helps to support the next. 'Secondly, last year saw significant progress being made with our programme of store re-imaging. Sales at re-imaged stores improved across the board and we will continue to increase our 'kerb appeal' in this way with a rolling programme of refurbishments. 'Finally, our drive for increased quality has improved standards at every level. I believe that we now have the best people, executing the best system, making and delivering the best fresh pizza on the market. '2001 was also spent laying the foundations for an accelerated store opening programme in 2002. I am delighted to report that we have a very healthy property bank and record numbers of franchisees waiting to open stores.' For further information, please contact : Domino's Pizza 01908 580000 Stephen Hemsley, Chief Executive Bernadette Eddisford, PR & Communications Officer Buchanan Communications 020 7466 5000 Richard Oldworth / Isabel Petre Notes to editors: Domino's Pizza UK & IRL plc is quoted on the Alternative Investment Market of the London Stock Exchange (symbol: DOM). Its subsidiary, Domino's Pizza Group Limited, is the UK's leading pizza delivery company and holds the exclusive master franchise to own, operate and franchise Domino's Pizza stores in the UK and Ireland. The first UK store opened in 1985 and today there are 237 stores in the UK and Ireland. Domino's Pizza is world leader in pizza delivery and was founded in the United States in 1960. There are currently more than 7000 stores open across 64 international markets employing over 120,000 people.
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