Transaction in Own Shares

Character Group PLC
02 May 2007


The Character Group plc

2 May 2007


The Character Group plc (the 'Group' or 'Company')

Transaction in Own Shares

As part of the Group's stated objective to enhance shareholder value, the
Company advises that it has today purchased in the market for cancellation
through Charles Stanley Securities 250,000 ordinary shares in the Company at a
price of 198.0 pence per share. This represents approximately 0.56% of the
issued share capital of the Company (excluding shares held in treasury).

Following the cancellation of these shares, the Company has 44,607,513 ordinary
shares in issue (excluding 1,000,000 ordinary shares in the Company held in
Treasury).

Since the announcement of the Group's interim results on 24 April 2007, the
Company has bought back, either for cancellation or into treasury, a total of
1,040,000 ordinary shares, representing approximately 2.33% of the current
issued share capital of the Company (excluding shares held in treasury) at an
average price of approximately 199.2 pence per share.

The Directors will continue to monitor the position and will, if appropriate,
make further purchases of the Company's own shares.


Enquiries:

The Character Group Plc         Charles Stanley Securities      Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah       Philip Davies                   Fiona Tooley
Tel: [phone]              Tel: [phone]              Tel: [phone]



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