Share Option Scheme

Character Group PLC
03 January 2003



Issued by Citigate Dewe Rogerson, Birmingham

Date: Friday 3rd January 2003                             Embargoed: 2.00pm.




                 The Character Group plc ('Group' or 'Company')

        Proposed adoption of an Enterprise Management Incentive ('EMI')
                              Share Option Scheme



A Circular, containing details of the proposed adoption by the Group of an EMI
Share Option Scheme and incorporating notice of an Extraordinary General Meeting
of the Company and a form of proxy, has been posted to shareholders today.


Shareholders will be asked to approve the adoption of the Scheme at the
Extraordinary General Meeting of the Company to be held on Wednesday 22nd
January 2003 following the conclusion of the Annual General Meeting.


Further copies of the Circular will be available from the Company's Registered
Office: 80 Fleet Street, London, EC4Y 1NA and from the Company's Head Office at
2nd Floor, 86-88 Coombe Road, New Malden, Surrey, KT3 4QS (Tel: [phone]).


Enquiries:
                                                   Fiona Tooley, Director
Kiran Shah, Group Finance Director                 Katie Dale, Account Executive
The Character Group plc                            Citigate Dewe Rogerson
Tel: [phone]                                 Tel: [phone]
Mobile: [phone] (KS)                          Mobile: [phone] (FT)


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