Dream Toys 2007 List

Character Group PLC
10 October 2007

Issued on behalf of The Character Group plc, by Citigate Dewe Rogerson, 
Birmingham
Date: Wednesday, 10 October 2007

                                                               IMMEDIATE RELEASE

                            The Character Group plc
                ('Group' or 'Character Group' or the 'Company')

            Dream Toys 2007 List Has More Than A Touch of Character

Character Options, the trading subsidiary of Character Group, has an all-time
best three toys featured on the Toy Retailers Association (TRA) annual 'Dream
Toys' list, announced today.

The list is the only official prediction of Christmas 2007 best-sellers. In the
'Dream Dozen', Character has the following toys tipped for overall success:

   •   Doctor Who Dalek Sec Hybrid Voice Changer Mask

   •   Flytech Dragonfly

   •   GR8 Art Bindeez Super Deluxe Studio Centre

TRA has revealed six other categories, each listing 12 different products, five
of which feature Character Options toys and games:

   •   Boys:                     Dr Who Dalek Sec Hybrid Voice Changer Mask
                                 Dr Who Figures Assortment
                                 Stretch Power Ranger

   •   Pre-school:               Peppa Pig Campervan Playset

   •   Games:                    Splashy the Whale Game

   •   Hip 'n Kool:              Flytech Dragonfly

   •   Creative:                 Gr8 Art Bindeez Super Deluxe Studio
                                 GR8 Scrapheap Welder

Richard King, Chairman, The Character Group said:

'We are extremely pleased to have accomplished our best ever performance on the
Dream Toys list, improving on last year's achievement when the Dr Who Cyberman
Mask appeared on the list.

'This recognition gives us confidence that the increase in market share that we
have enjoyed since the start of the year is likely to be maintained through the
important Christmas period.'

See www.toyretailersassociation.co.uk for further details on Dream Toys 2007.

Enquiries:
Richard King, Chairman                     Fiona Tooley, Director                      Richard Thompson
Kiran Shah, Group Finance                  Keith Gabriel, Senior Account Manager       Philip Davies
Director and Joint Managing Director
The Character Group plc                    Citigate Dewe Rogerson                      Charles Stanley Securities
Tel: [phone]                  Tel: [phone]                   Nominated Adviser
Mobile: [phone] (RK)           Mobile: [phone] (FMT)           Tel: [phone]



Notes to Editors:
AIM listed, The Character Group Plc (Ticker: CCT.L) designs, develops, markets
and distributes toys and games, principally to the UK market although it has an
increasing exposure to the international market.

The Group operates mainly in the United Kingdom and China, and has offices in
London, Oldham, Hong Kong and Shenzhen, China. It employs around 225 people
worldwide.

Revenues are generated from a mix of product ranges with over 70% designed and
developed in-house either under the Group's own brand or under licences with the
balance being derived from third-party distribution. Products are now sold in
over 30 countries.

Notable product lines within the Character portfolio are Doctor Who, Scooby Doo,
Disney Princess, Peppa Pig, Barney, Gr8 Gear, Wow Wee Robotics (including
Robosapien). For a more comprehensive view of the product portfolio, visit
www.character-online.com.



                      This information is provided by RNS
            The company news service from the London Stock Exchange