Director/PDMR Shareholding

Character Group PLC
11 May 2006


Character Group PLC
11 May 2006


                                        SCHEDULE 11

               NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1.   Name of company

     The Character Group plc

2.   Name of director

     Aldo Horvat

3.   Please state whether notification indicates that it is in respect of
holding of the shareholder named in 2  above or in respect of a non-beneficial
interest or in the case of an individual holder if it is a holding of that 
person's spouse or children under the age of 18 or in respect of a non-
beneficial interest

     The shareholder named in 2 above

4.   Name of the registered holder(s) and, if more than one holder, the number
of shares held by each of them (if  notified)

     Aldo Horvat

5.   Please state whether notification relates to a person(s) connected with the
director named in 2 above and  identify the connected person(s)

     The shareholder named in 2 above

6.   Please state the nature of the transaction. For PEP transactions please
indicate whether general/single co  PEP and if discretionary/non discretionary

     Acquisition

7.   Number of shares / amount of stock acquired

     360,000

8.   Percentage of issued class

     0.68%

9.   Number of shares/amount of stock disposed

     N/A

10.  Percentage of issued class

     N/A

11.  Class of security

     Ordinary Shares of 5p each

12.  Price per share

     nil

13.  Date of transaction

     11/05/06

14.  Date company informed

     11/05/06

15.  Total holding following this notification

     360,000

16.  Total percentage holding of issued class following this notification

     0.68%

17.  Name of contact and telephone number for queries

     K. Shah - Company Secretary
     020 8949 5898

18.  Name and signature of authorised company official responsible for making 
this notification

     K. Shah - Company Secretary

     Date of Notification

     11 May 2006




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