Mobile Media Development Agreement with Panasonic

British Telecommunications PLC 23 February 2000 BT AND PANASONIC TO DEVELOP MOBILE MEDIA DISTRIBUTION SERVICES AND PRODUCTS BT and Panasonic (Matsushita Electric Industrial Co. Ltd., and Matsushita Communications Industrial Co. Ltd.) today announced plans jointly to develop mobile media distribution services and products for customers around the world. The agreement forms part of BT's global mobile Internet strategy to deliver information, entertainment and commerce to mobile users and is a key element of Panasonic's mobile multimedia business development on GSM and UMTS mobile communication networks. Sohail Qadri, BT's director of mobility, said: 'This agreement is a key part of BT's mobile Internet strategy to meet customer needs for personalised communications, information and e-commerce anywhere and at any time. Panasonic's expertise in the mobile handset market and its world class consumer audio and video business makes it an ideal partner for us in this exciting and fast moving market. 'The delivery of these innovative products and services will strengthen our position to exploit the potential of GPRS and third generation mobile technologies and offer our customers unrivalled benefits.' Mr Eiichiroh Murata, director of the multimedia communications development centre, Matsushita Communication Industrial Co., said: 'This agreement offers an unrivalled chance for Panasonic to create new mobile services on GSM and third generation mobile systems, in the mobile multimedia environment of the new millennium. We are really excited to be collaborating with BT on mobile multimedia as part of our plan to develop third generation infrastructure, information networks and terminals for mobile multimedia. This follows our recent contribution to 'MID', a mobile information service provider and 'airmedia', a joint venture for mobile media distribution services in Japan.' The initiative brings together Panasonic's expertise as a world leader in consumer electronics and mobile telecommunications with BT's global network and communications experience. This strong combination will deliver exciting new mobile multimedia products and services to BT's customers and its family of mobile alliances around the world. Users will have a choice of information and entertainment services provided by a rich variety of local and global content providers. One of the first services to be developed will enable customers to request music of their choice using their mobile phone and then download it to a personal stereo. Customers can choose and listen to their favourite music while out and about without having to carry a library of discs. Audio clips, samples of the latest releases and music news will be available instantly, helping the user to decide whether they want to listen and read more by downloading. For the first time, customers will be able to see lyrics and pictures of the performers while listening to the latest release - all on a handy personal stereo. Trials to be held in the UK in the third quarter of 2000 will show how the mobile phone works with the new personal stereo, using Panasonic's Secure Digital memory card technology, which protects copyrighted music. Other developments will include lightweight, colour screen palmtop devices to access a full range of multimedia services. This new generation of handheld mobile units will be equipped with e-mail, Internet access, camera and personal organiser services using technological advances made in the Japanese mobile communications market.

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BT Group (BT.A)
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