Global Venture

BRITISH TELECOMMUNICATIONS PLC 30 September 1999 BT AND AT&T GLOBAL VENTURE TO BE CALLED CONCERT BT and AT&T today announced that their new global venture will be called Concert. The name emerged as the most popular choice among business customers, who felt it effectively represented the company's intended image and operation. David Dorman, chief executive of the planned company, said: 'Initially, Concert - which has been the name of BT's wholly-owned business that provides advanced communications services worldwide - was just one of several we considered. Our findings revealed that more than three out of four customers believed it best represented the promises our new business wants to convey, and suggested an imaginative, global company working in partnership with their businesses.' The new company, to be owned equally by the two parents, will meet the complete global communications needs of multinational companies, carriers, and Internet service providers. The 'n' in the new Concert's logo, highlighted in the company's tagline 'Global communications simplified to the nth degree', signifies the potential of Concert to increase its customers' ability to reap maximum benefit from the opportunities which global communications offer. The new company's logo will be the first in the communications industry that can be reproduced in a number of colours - a visual indication that the company is flexible and innovative. The logos of BT and AT&T will remain next to the Concert logo as a reminder that the company's parents are two of the most respected telecommunications companies in the world. David Dorman said: 'Customers worldwide associate BT and AT&T with unsurpassed R&D expertise, trust, reliability and stability. The endorsement of these two names will play a vital role in helping to communicate the power and credibility of the new company. We are eager to get on with the business of serving customers.' BT and AT&T announced plans to form a global venture in July 1998. When launched, the new company will include BT's and AT&T's trans-border assets and operations, their existing international networks, their international traffic, their international products for business customers, carriers and Internet service providers , and their multinational accounts in selected industry sectors.

Companies

BT Group (BT.A)
UK 100

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