Acqn. by Yellow Book USA

British Telecommunications PLC 11 April 2000 Yellow Book USA Announces Entry into Charlotte, North Carolina - Purchase of Carolina Publishing Creates Ideal Foundation for Expansion - Rockville Centre, New York, April 11, 2000 - Yellow Book USA, the oldest and largest competitive yellow pages publisher in the United States and wholly-owned US subsidiary of British Telecommunications plc, today announced that it will be entering the Charlotte, North Carolina market. This acquisition will break BellSouth's stranglehold in Charlotte, where the phone company has been charging among the highest rates in the nation. The announcement comes on the heels of the acquisition of Carolina Publishing, publisher of four yellow pages directories in North Carolina. The new Charlotte Yellow Book will have a circulation of over 600,000 and will be distributed to every home and business in the Mecklenburg County area. Yellow Book is following its major metro launch pattern, which has been highly successful in cities such as Manhattan, Boston, and Knoxville. The acquisition of Carolina Publishing provides Yellow Book with additional coverage in the surrounding areas of Charlotte. Headquartered in Salisbury, North Carolina, Carolina Publishing distributes over 350,000 directories annually to households and businesses in Rowan, Davidson, Iredell and Cabarrus counties. The seven-year-old company, located 30 miles north of Charlotte, has experienced significant success in marketing its directories against the telephone company and gaining strong consumer acceptance. Yellow Book USA's Southern Region President and General Manager, Augie Vasha stated, 'Our entry into major metro Charlotte will provide Charlotte area businesses with an exceptional value. We will break BellSouth's yellow pages monopoly in Charlotte by giving advertisers tremendous value and generating more than half of all yellow pages references in the first year. The addition of Carolina Publishing gives us a strong foundation to build on.' Gus Shelton, Director of Sales and Marketing for Carolina Publishing and now the Area Sales Manager with Yellow Book, said, 'We are excited to become a part of Yellow Book USA, a leading directory publisher in the nation. Our employees will now be a part of a dynamic growth company which will offer them expanded career opportunities.' He added, 'For the past seven years Carolina Publishing has competed effectively against the telephone company. The resources of Yellow Book USA will give us added marketing muscle.' Yellow Book USA was established in 1930. In August 1999, Yellow Book USA was acquired by British Telecommunications plc, forming a nearly $1 Billion multi-continent yellow pages publishing organization. In recent years, Yellow Book has made a number of strategic acquisitions including four directories from SunShine Pages; Dellwood Publishing Company; Sprint Publishing's Midwest Operations; Dixie Directory Company; Yellow Page One, Inc.; Directory Publishers, Inc.; Southern Directory Company and R.H. Donnelley's Proprietary Operations. Yellow Book has recently launched into several new markets including Manhattan; Boston, MA; Fairfield County, CT; Ocean County, NJ; Montgomery, AL; Loudoun County, VA; Carroll County, MD; and Monmouth County, NJ. As a result of this growth, Yellow Book USA has become the fifth largest publisher of yellow pages in the United States. Yellow Book has a circulation of over 26 million with more than 2000 employees in 37 offices throughout 17 states. Approximately one in three Americans east of the Mississippi use Yellow Book directories. Yellow Book USA publishes community directories, wide-area directories, county directories, city directories, a Business-to-Business directory, and college and university directories. Note: Consideration represents less than 1% of BT's net assets. Contact: Rebecca Foster Darren Brandt Sloane & Company (212) 446-1863/1861

Companies

BT Group (BT.A)
UK 100

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