Product Launch

Advanced Medical Solutions Grp PLC 6 December 2001 For Immediate Release: 07.00 am Thursday 6 December 2001 Advanced Medical Solutions Group plc ('AMS' or the 'Company') Agreement with Novartis Consumer Health SA to launch a new scar reduction dressing into Spain Winsford, UK: AMS, the medical device company, has today announced the launch, into the Spanish market, of 'Trofolastin(R) Scar Reduction' in association with Novartis Consumer Health SA. Trofolastin(R) is an anti-stretch-mark cream developed and marketed in Spain by Novartis, which is recommended by many Spanish nurses and physicians, while Trofolastin Scar Reduction is a proprietary dressing for the treatment of scars. The agreement gives Novartis the exclusive rights for the product in this territory. The new dressing, which has been developed by AMS and is based on the Company's patented polyurethane membrane technology, helps reduce scarring by flattening scar tissue and reducing redness. 'We are pleased to enter into this relationship with AMS and to add this unique product to our highly successful Trofolastin(R) range,' said Michel Gardet, General Manager of Novartis Consumer Health in Spain. 'We see an exciting opportunity for use of this product on scars, particularly following caesarean sections.' AMS already supplies a range of advanced wound care products to Novartis Consumer Health Europe under brand names such as Savlon(R) in the UK, Fenistil (R) in Germany and Merfen(R) in Switzerland. Chief Executive Officer of AMS, Don Evans, commented: 'We are pleased to extend our relationship with Novartis Consumer Health to include Spain - this is a very interesting market for the initial launch of our new scar reduction dressing. We look forward to rolling it out into additional territories during 2002 as either a new launch or to upgrade existing products.' Referring to general trading within AMS, Dr Evans added: 'This launch continues our strategy of developing major partnerships while actively moving our Consumer business away from the highly competitive and price sensitive grocery end of the market towards higher value advanced wound care products sold through pharmacies. Whilst this strategy has restricted the sales growth in our Consumer business in the current year, it has improved the quality of those sales and allowed for a more effective leveraging of the technology employed in our professional wound care business, which continues to grow strongly. We approach the end of the year with trading in line with market expectations for both profitability and cash. In addition our recent announcement concerning the grant of a patent for an anti-bleeding gel, has attracted much interest, particularly for anti-bacterial haemostatic products. We are currently in the process of assessing potential licensing partners for such a product.' - ENDS - For further information, please contact: Advanced Medical Solutions Group plc Tel: +44 (0) 1606 863500 Don Evans, Chief Executive Mary Tavener, Finance Director www.admedsol.com Buchanan Communications Tel: +44 (0) 20 7466 5000 Nicola How / Fergus Mellon Notes to Editors: Novartis is a world leader in healthcare with core businesses in pharmaceuticals, consumer health, generics, eye-care, and animal health and operates in over 140 countries around the world. Headquartered in Nyon, Switzerland, the Consumer Health division manufactures, develops and markets a wide range of branded products, the purpose of which is to restore, maintain or improve consumer health. Advanced Medical Solutions is a leading global company in the development and manufacture of products for the advanced wound care market. This is currently estimated to be in excess of £1 billion world-wide (2000). Funded in 1991 and floated on the Full List of the London Stock Exchange in 1996, Advanced Medical Solutions is focused on the design, development and manufacture of innovative and technologically advanced products for wound care and other medical applications. In-house natural and synthetic polymer technology is used to provide advanced wound dressings based on the moist healing principle. AMS's resources ensure a unique position as a vertically integrated 'one stop shop' to provide all categories of moist wound healing products. The Company has the capability to move from product design and development through to production and delivery ready for distribution into customer markets. AMS's technology and products currently serve the majority of the key global markets with strategic partners including 3M, Novartis, Johnson & Johnson, Molnlycke Healthcare, Coloplast and Smith + Nephew / Beiersdorf. In addition to the Professional and Consumer Woundcare divisions, AMS has established a Research & Technology Division. This was set up in 1999 to ring fence technical expertise to develop technology platforms for the future. The key focus of Research & Technology is to develop new material and device technologies for commercialisation.
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