Orangina Contract Win

Embargoed: 0700hrs BST, 12 September 2006 Orangina Initiates Group-wide Implementation of Sopheon's Accolade Solution Leading European Soft Drink Producer Deploys Software System to Facilitate Better, More Profitable Innovation MINNEAPOLIS and LONDON Ⴞ Sept. 12, 2006 Ⴞ Sopheon, the international software and services company, announced today that Orangina Group, one of the largest soft drink producers in Europe, is deploying Sopheon's Accolade product life cycle management system to strengthen governance of the company's innovation process and increase the business returns from new products. The group-wide implementation will encompass head-office sites and research-and-development (R &D) facilities in France, Spain, Belgium and the Netherlands. Stagnito's 2006 annual survey of R&D in the beverage industry found that beverage producers are continuing to focus on new product innovation as a principal way of increasing market share. The study determined that 47 percent of soft drink manufacturers can develop a product in less than six months. However, it also found that, overall, only half of the products emerging from R &D are commercialized, and one of every three soft drinks reaching the marketplace fails. Orangina Group is the number one soft drink producer in France, and the third largest player in the European market. Its products are sold in 60 countries to more than 500 million consumers. Sopheon's Accolade will allow Orangina to strengthen the governance of its innovation process by providing decision support and controls that enable more informed prioritization of product development projects. It will also ensure consistent alignment of resources with the most commercially promising product opportunities. "We chose Sopheon's solution because we believe it can help us fast-track our innovation process," said Fergus Chapman, Group Marketing Capabilities Manager at Orangina. "Accolade's ease-of-use, flexibility, and powerful reporting capabilities simplify the innovation process and, in doing so, they operationlize it. As a result, we can concentrate on the innovation itself, and reduce the time spent on processes. Accolade enables us to focus on the `what' rather than the `how' of innovation." "Orangina Group's business success reflects the company's long-standing strategic emphasis on profitable innovation," said Mike Connolly, European director for Sopheon. "Accolade will provide them with the support they need to develop the right priorities, strategies and activities to achieve maximum business impact from their innovation efforts. Orangina Group's rationale for adopting our solution is an affirmation of Accolade's emergence as the process governance solution of choice among food and beverage companies that are looking to innovation as a primary source of business value." Sopheon Accolade® is a registered trademark of Sopheon plc. Orangina® is a registered trademark of Orangina Group. All other trademarks and registered trademarks are the sole property of their respective owners. About Orangina Orangina Group is the number three player in the European soft drinks market. Its principal products are carbonated soft drinks, mineral waters and still drinks. Its main brands are Schweppes, Orangina, TriNa, Oasis and La Casera, which account for around 75% of sales. Other brands include Pampryl, Gini and Vida. Products are sold across Continental Europe, with some sales in the UK, parts of North and West Africa and the Middle East. About Sopheon Sopheon (LSE: SPE) is an international provider of software and services that help organizations improve the business impact of product innovation. The Sopheon Accolade® product innovation process and portfolio management system automates gate- or phase-based product development processes and provides strategic decision support that allows companies to increase revenue and profits from new products. Sopheon is listed on the AIM Market of the London Stock Exchange and on the Euronext in the Netherlands. For more information, please visit www.sopheon.com. Arif Karimjee, CFO Sopheon plc Tel : + 44 (0) 1483 685 735 Ben Simons Hansard Group Tel : + 44 (0) 207 245 1100 Frank Jansen Citigate First Financial Tel : + 31 (0) 205 754 024

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