Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                 
                                                                               
1. Identity of the issuer or the underlying issuer of                          
existing shares to which voting rights are attached:         ST IVES PLC       
                                                                               
2. Reason for the notification (please tick the appropriate box or boxes)      
                                                                               
An acquisition or disposal of voting rights                             N/A    
                                                                               
An acquisition or disposal of qualifying financial instruments which    N/A    
may result in the acquisition of shares already issued to which voting         
rights are attached                                                            
                                                                               
An acquisition or disposal of instruments with similar economic effect  N/A    
to qualifying financial instruments                                            
                                                                               
An event changing the breakdown of voting rights                        N/A    
                                                                               
Other (please specify):                                                 X      
                                                                               
RESTATEMENT OF UNDERLYING OWNERSHIP                                            
                                                                               
FOLLOWING A REDUCTION IN STAKE OF OWNERSHIP OF DELTA LLOYD NV BY AVIVA         
PLC, DELTA LLOYD NV AND ITS GROUP OF COMPANIES ARE NO LONGER A                 
CONTROLLED UNDERTAKING OF AVIVA PLC.                                           
                                                                               
3. Full name of person(s) subject to                                           
the notification obligation:         DELTA LLOYD NV AND ITS GROUP OF COMPANIES 
                                                                               
4. Full name of shareholder(s)                                                 
(if different from 3.):              REGISTERED HOLDER:                        
                                                                               
                                     BANQUE DE LUXEMBOURG SA                   
                                     4,724,730                                 
                                                                               
                                     KAS BANK NV                               
                                     8,936,343                                 
                                                                               
5. Date of the transaction (and date on which the    06-05-11                  
threshold is crossed or reached if different):                                 
                                                                               
6. Date on which issuer notified:                    09-05-11                  
                                                                               
7. Threshold(s) that is/are crossed or reached:      0% TO 12% CHANGE AT        
                                                     COMBINED INTEREST LEVEL   

8. Notified details:                                                              
                                                                                  
A: Voting rights attached to shares                                               
                                                                                  
Class/type   Situation previous to the Resulting situation after the triggering   
of shares    triggering transaction    transaction                                
                                                                                  
(if possible Number of    Number of    Number of Number of voting  % of voting    
using the    shares       Voting       shares    rights            rights         
ISIN CODE)                Rights                                                  
                                                 Direct Indirect   Direct Indirect
                                                                                  
GB0007689002 0            0            13,661 ,  NIL    13,661,073 NIL    12.91%  
                                       073       HELD              HELD           
             (PREVIOUSLY  (PREVIOUSLY                                             
             DISCLOSED IN DISCLOSED IN                                            
             THE NAME OF  THE NAME OF                                             
             AVIVA PLC -  AVIVA PLC -                                             
                 SEE          SEE                                                 
             NOTIFICATION NOTIFICATION                                            
             OF 10 MARCH  OF 10 MARCH                                             
                2011)        2011)                                                

B: Qualifying Financial Instruments                                        
                                                                           
Resulting situation after the triggering transaction                       
                                                                           
Type of          Expiration  Exercise /  Number of voting       % of voting
financial        date        Conversion  rights that may be     rights     
instrument                   Period /    acquired if the                   
                             Date        instrument is                     
                                         exercised/converted               
                                                                           
N/A              N/A         N/A         N/A                    N/A        

C: Financial Instruments with similar economic effect to Qualifying        
Financial Instruments                                                      
                                                                           
Resulting situation after the triggering transaction                       
                                                                           
Type of     Exercise Expiration Exercise /  Number of     % of voting      
financial   price    date       Conversion  voting rights rights           
instrument                      period      instrument                     
                                            refers to                      
                                                          Nominal  Delta   
                                                                           
N/A         N/A      N/A        N/A         N/A           N/A      N/A     

Total (A + B + C)                                                          
                                                                           
Number of voting rights               % of voting rights                   
                                                                           
                                                                           
13,661 ,073                           12.91%                               

9. Chain of controlled undertakings through which the voting rights and/or 
the financial instruments are effectively held, if applicable:             
                                                                           
                                                                           
THE VOTING RIGHTS ARE MANAGED AND CONTROLLED BY DELTA LLOYD ASSET          
MANAGEMENT NV WITH THE FOLLOWING CHAIN OF CONTROLLED UNDERTAKINGS:          
                                                                           
DELTA LLOYD ASSET MANAGEMENT NV:                                           
                                                                           
* DELTA LLOYD NV                                                           
                                                                           
* DELTA LLOYD ASSET MANAGEMENT NV (WHOLLY OWNED SUBSIDIARY OF DELTA LLOYD  
NV)                                                                        

Proxy Voting:                                                              
                                                                           
10. Name of the proxy holder:                        SEE SECTION 4         
                                                                           
11. Number of voting rights proxy holder will cease                        
to hold:                                                                   
                                                                           
12. Date on which proxy holder will cease to hold                          
voting rights:                                                             

13. Additional information:        FIGURES ARE BASED ON A TOTAL NUMBER OF  
                                   VOTING RIGHTS OF 105,848,507 AS PER THE 
                                   COMPANY'S TOTAL VOTING RIGHTS            
                                   ANNOUNCEMENT OF 31 MARCH 2011.          
                                                                           
14. Contact name:                  NEIL WHITTAKER, AVIVA PLC               
                                                                           
15. Contact telephone number:      01603 684420                            



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

9 May 2011