Holding(s) in Company

TR-1 NOTIFICATION OF MAJOR INTERESTS IN SHARES                                    
                                                                                  
1. Identity of the issuer or the underlying issuer of                             
existing shares to which voting rights are attached:          ST IVES PLC         
                                                                                  
2. Reason for the notification (please tick the appropriate box or boxes)         
                                                                                  
An acquisition or disposal of voting rights                              X        
                                                                                  
An acquisition or disposal of qualifying financial instruments which may N/A      
result in the acquisition of shares already issued to which voting                
rights are attached                                                               
                                                                                  
An acquisition or disposal of instruments with similar economic effect   N/A      
to qualifying financial instruments                                               
                                                                                  
An event changing the breakdown of voting rights                         N/A      
                                                                                  
Other (please specify):                                                  N/A      
                                                                                  
3. Full name of person(s)                                                         
subject to                       SILCHESTER INTERNATIONAL INVESTORS LLP           
the notification obligation:                                                      
                                                                                  
4. Full name of shareholder(s)                                                    
(if different from 3.):          SILCHESTER INTERNATIONAL INVESTORS               
                                 INTERNATIONAL VALUE EQUITY TAXABLE TRUST         
                                                                                  
                                 SILCHESTER INTERNATIONAL INVESTORS               
                                 INTERNATIONAL VALUE EQUITY TRUST                 
                                                                                  
                                 SILCHESTER INTERNATIONAL INVESTORS               
                                 INTERNATIONAL VALUE EQUITY GROUP TRUST           
                                                                                  
                                 SILCHESTER INTERNATIONAL INVESTORS TOBACCO FREE  
                                 INTERNATIONAL VALUE EQUITY TRUST                 
                                                                                  
                                 THE CALLEVA TRUST                                
                                                                                  
5. Date of the transaction (and date on which the 03-03-11                       
threshold is crossed or reached if different):                                    
                                                                                  
6. Date on which issuer notified:                 04-03-11                       
                                                                                  
7. Threshold(s) that is/are crossed or reached:   19% to 18%                       
                                                                                  
8. Notified details:                                                              
                                                                                  
A: Voting rights attached to shares                                               
                                                                                  
Class/type   Situation previous to Resulting situation after the triggering       
of shares    the triggering        transaction                                    
             transaction                                                          
(if possible                                                                      
using the    Number of  Number of  Number of  Number of voting    % of voting     
ISIN CODE)   shares     Voting     shares     rights              rights          
                        Rights                                                    
                                              Direct     Indirect Direct  Indirect
                                                                                  
GB0007689002 20,605,534 20,605,534 18,868,234 18,868,234 N/A      18.20%  N/A     

B: Qualifying Financial Instruments                                            
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of financial Expiration  Exercise /   Number of voting rights % of voting 
instrument        date        Conversion   that may be acquired if rights      
                              Period /     the instrument is                   
                              Date         exercised/converted                 
                                                                               
N/A               N/A         N/A          N/A                     N/A         

C: Financial Instruments with similar economic effect to Qualifying Financial  
Instruments                                                                    
                                                                               
Resulting situation after the triggering transaction                           
                                                                               
Type of      Exercise  Expiration  Exercise /  Number of      % of voting      
financial    price     date        Conversion  voting rights  rights           
instrument                         period      instrument                      
                                               refers to                       
                                                              Nominal  Delta   
                                                                               
N/A          N/A       N/A         N/A         N/A            N/A      N/A     

Total (A + B + C)                                                              
                                                                               
Number of voting rights                 % of voting rights                     
                                                                               
                                                                               
18,868,234                              18.20%                                 

9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable:                     
                                                                               
                                                                               
N/A                                                                            

Proxy Voting:                                                                  
                                                                               
10. Name of the proxy holder:                           SILCHESTER INTERNATIONAL     
                                                        INVESTORS LLP   
                                                                               
11. Number of voting rights proxy holder will cease to  N/A                    
hold:                                                                          
                                                                               
12. Date on which proxy holder will cease to hold       N/A                    
voting rights:                                                                 

13. Additional information:         SILCHESTER INTERNATIONAL INVESTORS LLP     
                                    ("SILCHESTER")ACTS AS INVESTMENT MANAGER   
                                    FOR THE CLIENTS DETAILED IN QUESTION 4 ABOVE
                                    (OUR "CLIENTS"). IN ACTING FOR OUR CLIENTS 
                                    SILCHESTER IS GIVEN FULL DISCRETION OVER   
                                    THEIR INVESTMENTS AND IS EMPOWERED TO VOTE  
                                    ON THEIR BEHALF. HOWEVER SILCHESTER DOES   
                                    NOT ACT AS OUR CLIENTS' CUSTODIAN AND       
                                    THEREFORE SHARES ARE NOT HELD IN SILCHESTER'S
                                    NAME BUT IN THE NAME OF EACH CLIENT'S   
                                    CUSTODIAN BANK.                            
                                                                               
                                    THE DECREASE IN SILCHESTER'S HOLDINGS WAS  
                                    DUE TO A SERIES OF TRANSACTIONS OVER A     
                                    SERIES OF DIFFERENT TRADING DAYS. DETAILS  
                                    OF THE NUMBER OF SHARES HELD BEFORE THE    
                                    CHANGE (SHOWN IN SECTION A "SITUATION      
                                    PREVIOUS TO THE TRIGGERING TRANSACTION"    
                                    ABOVE), REPRESENT THE SHARES HELD BY       
                                    SILCHESTER'S CLIENTS AS OF THE DATE OF OUR 
                                    LAST NOTICE OF SUBSTANTIAL SHAREHOLDER'S   
                                    INTEREST AND NOT AS OF THE LAST TRADING DAY
                                    BEFORE WHICH THIS DISCLOSURE LEVEL WAS     
                                    TRIGGERED.                                 
                                                                               
14. Contact name:                   ANISH KUMAR, COMPLIANCE                    
                                                                               
15. Contact telephone number:       020 7518 7124                              



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Enquiries:

Philip Harris
Company Secretary, St Ives plc

(T) 020 7928 8844 x337

7 March 2011