Inaugural Over-The-Top Contract Win

18 September 2014

                                  mirada plc                                   

                                  (AIM: MIRA)                                  

                          ("mirada" or "the Company")                          

                      Inaugural Over-The-Top Contract Win                      

mirada plc, the AIM-quoted audio-visual interaction specialist, is pleased to
announce that it has signed a new, supplementary contract with its existing
Tier One customer (the "Customer") in Latin America to provide over-the-top
("OTT") services which will enable its current subscriber, and potentially
non-subscriber base, to access its content anytime, anywhere, from any
compatible device via a TV Everywhere platform.

This is mirada's inaugural OTT contract, highlighting both its strong
relationship with the Tier One customer and its ability to provide a complete
suite of advanced digital TV solutions. Importantly, it will serve as a
reference point for current and future discussions and negotiations on OTT
services with other Tier 1 and Tier 2 broadcasters and operators in Latin
American and European regions.

The Company expects the Customer to start commercial roll out of the TV
Everywhere Platform at the beginning of the Company's next financial year. The
contract is expected to generate a new, significant incremental revenue stream
through the development, deployment and subscriber-based license fees for
customers using the OTT solution.

The Customer has an installed subscriber base of several million users, plus
potential new customers for the OTT solution outside of its current Digital TV
network. The subscriber-based license fees for this OTT contract could
represent additional subscriber-based revenue in excess of 5m USD.

This would be achieved if, following the successful roll out of mirada's OTT
platform, the Customer's commercial launch generates a similar level of
penetration as achieved by the largest comparable reference in the UK (in this
case, the OTT service is being used by approximately a third of the installed
Pay TV base).

The subscriber-based revenues would be dependant on the number of households
using the service, and the Company expects to achieve the target penetration
over a period of two to three years. In addition to the subscriber-based fees,
as is usual for mirada contracts, there will be one-off set-up fees and
recurrent annual support and maintenance fees.

The TV Everywhere Platform

The TV Everywhere platform, which will be used to implement the OTT service
will integrate components from a collection of different market-leading
partners. These components will complement mirada's Iris Service Delivery
Platform ("SDP").

As a result, customers will benefit from live and on demand content
distribution, catch-up and start-over capabilities, remote control of the set
top box from any of the multi-screen devices, session transfer or multiroom
function.  Content is secured by the operator's Digital Rights Management
selected solution, and monetized using the back-end components provided by
mirada's SDP.

Commenting, Jose Luis Vazquez, Chief Executive Officer, said:

"This inaugural OTT contract significantly boosts the Company's position in the
OTT market and proves our ability to provide the most up to date audiovisual
technologies. It is yet another significant milestone in the Company's
development in the Latin American region. This additional service offering will
provide the Tier One Customer with the complete suite of mirada's advanced
digital TV solutions: Iris ecosystem, Inspire UI, SDP back-end and TV
Everywhere OTT services."

"The Company continues to explore a number of exciting opportunities within the
OTT market with a view to building on today's success. We look forward to
providing further updates in due course."

                                     -END-                                     

Enquiries:

mirada plc                                                 [phone]
José Luis Vázquez, Chief Executive Officer                                     
                                                                               
Walbrook PR                                                [phone]
Nick Rome/Sam Allen                                                            
[e-mail]                                                          
                                                                               
Arden Partners plc (Nomad and Joint Broker)                [phone]
Steve Douglas (Corporate Finance)                                              
James Felix (Corporate Finance)                                                
Kam Bansil (Corporate Broking)                                                 

                                                                              

About mirada

mirada creates and manages services for digital TV platforms and broadcasters
which enable consumers to interact with and purchase digital content on
television, mobile, online and bespoke devices. mirada's products and solutions
are used worldwide to deliver interactive TV, Video on Demand, digital
marketing and payment services. Its products and services have been deployed by
some of the biggest names in digital media and broadcasting including Sky,
Virgin Media, BBC, ITV, France Telecom and Telefónica. Headquartered in London,
mirada has commercial offices across Europe and Latin America and operates
technical centres in the UK and Spain. For more information, visit 
www.mirada.tv.