Holding in Company

For immediate release, 17 April 2007


                       International Brand Licensing Plc

                           ('IBL' or the 'Company')

                              Holding in Company

On 16 April, IBL was informed that, as a result of recent purchases, Helium
Special Situations Fund now holds 2,500,000 ordinary shares in the Company.
This holding represents 7.44% of the total voting rights of the Company.

For further information please contact:

Tony Hutchinson 01794 689450
Adam Reynolds 020 7245 1100
International Brand Licensing Plc

Romil Patel 020 7448 4400
Katie Ratner 020 7448 4400
Corporate Synergy