Director/PDMR Shareholding

On 2nd November 2009, Arsenal Holdings plc (the "Company") received
notification that on 2nd November 2009 Stan Kroenke, a director of the Company,
acquired 427 ordinary shares of £1.00 each in the Company at a price of £8,500
per share.

Taking into account such acquisition, Stan Kroenke has a beneficial interest
in, and controls voting rights over 18,394 ordinary shares in the Company,
representing 29.6% of the Company's issued ordinary shares.

3rd November 2009