Director/PDMR Shareholding

On 21st December 2009, Arsenal Holdings plc (the "Company") received
notification that on 17th December 2009 Stan Kroenke, a director of the
Company, acquired 25 ordinary shares of £1.00 each in the Company at a price of
£8,500 per share.

Taking into account such acquisition, Stan Kroenke has a beneficial interest
in, and controls voting rights over, 18,649 ordinary shares in the Company,
representing 29.9% of the Company's issued ordinary shares.

21st December 2009