The Inner Circle Attracts Large Audience on Launch
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8 October 2025
Zinc Media Group plc
("Zinc" or the "Group")
Zinc's new quiz The Inner Circle attracts large launch night audience and widespread acclaim
Zinc Media Group plc (AIM:ZIN), the award-winning television, brand and audio production group, is delighted to announce that large numbers of viewers tuned in to both the celebrity launch show and non-celebrity weekday versions of new quiz format The Inner Circle, hosted by Amanda Holden.
On Saturday 4 October, over three million viewers tuned into the first episode of The Celebrity Inner Circle (source: Overnights.tv). It was the most watched show on television in the UK in its slot, comfortably outperforming competition in the early evening segment. The weekday daytime version also had a strong start, with an average audience of 850k watching the inaugural episode on Monday 6 October.
As the owner of the IP, Zinc expects to generate additional income from international format, programme and merchandise sales. The Inner Circle will be represented by BBC Studios at forthcoming markets including MIPCOM later this month.
The launch is a significant milestone in Zinc's genre diversification strategy, being the group's first entertainment format and the result of several years of investment in the genre.
Created by Zinc's Scottish based production label Tern TV, The Inner Circle was the result of a competitive tender process that ran over several years and initially included over 100 production companies. In the format contestants are pitted against each other in rounds of questions, before being asked to 'split' the prize fund or 'shaft' their opponent in a bid to collect it all.
The launch was supported by a significant press and marketing campaign led by Zinc's in house marketing and comms team; comprising a screening, press junket, press releases and far-reaching social media promotion. This generated extensive coverage on radio, TV and in the press, including a takeover of The Sun TV Biz page, and a wave of positive sentiment.
The "gripping, high-stakes" quiz show will be shown on BBC One on Saturday evenings, including this Saturday 11 October, and weekday afternoons through October and November.
Mark Browning, CEO Zinc Media Group said, "The Inner Circle has exceeded our launch expectations, being received positively by both audiences and critics alike. We are especially proud of the initial audience numbers given the presence of highly established entertainment formats on other channels in both the Saturday and daytime slots. As owners of the IP, we're well-positioned to generate income from format, programme and other international sales. We look forward to the rest of the programmes coming to air and to many more Zinc-created entertainment programmes in the future."
Investors are encouraged to follow more updates on this show and other Zinc Media Group news by subscribing to Zinc's newsletters via the website and following the company on Instagram, Linkedin and www.zincmedia.com.
Note: audience data supplied by Overnights.tv. Data subject to change once recorded and playback viewing is captured, with total audiences likely to increase.
For further information, please contact
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Zinc Media Group plc Mark Browning, CEO / Will Sawyer, CFO
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+44 (0) 20 7878 2311 |
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Singer Capital Markets (Nominated Adviser and Broker) James Moat / Sam Butcher
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+44 (0) 20 7496 3000 |
About Zinc Media Group
Zinc Media Group plc is a premium television and content creation group.
The award-winning and critically acclaimed television labels comprise Atomic, Brook Lapping, Electric Violet, Raw Cut, Rex, Red Sauce, Supercollider, Tern Television, Tomas TV along with Bumblebee Post Production, and produce programmes across a wide range of factual genres for UK and international broadcasters. Zinc Media Group's commercial content creation unit includes The Edge Picture Company, one of the UK's largest brand film-making companies, and Zinc Audio, specialising in podcasts and radio production.
For further information on Zinc Media, please visit www.zincmedia.com
About Zinc Distribution
Zinc Distribution is the newly launched distribution arm of Zinc Media Group, designed to maximise revenue from the Group's content portfolio. By strengthening relationships with existing distributors and forging new partnerships with broadcasters and digital platforms, Zinc Distribution will help drive the sale of clips, finished programmes, format licenses, and merchandising opportunities.
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