Ten Alps retains Caravan Club
15 October 2008
Ten Alps Plc
('Ten Alps' or 'the Company')
Ten Alps retains its largest advertising sales contract
Ten Alps PLC, the factual media company, has secured renewal of its largest advertising sales contract with The Caravan Club.
The Caravan Club Magazine has high production values, and is produced monthly with an ABC of 365,048 (January to December 2007).
By revenue the contract is Ten Alps' second largest after Teachers TV. Managed since 1988, it was retained by the London publishing unit of Ten Alps' Communications division.
The Caravan Club is the largest touring organisation of its kind in Europe, with over half of the UK caravanning population as members. With its breadth and depth of expertise, it sits at the heart of UK caravanning and is the premier source of services and activities for 1 million caravan, motor caravan and trailer tent owners. The Club provides members with a choice of around 200 Club Sites and some 2,500 Certificated Locations, together with an unrivalled range of exclusive services.
Nick Lomas, Director of Marketing at The Caravan Club said, 'When contracts have been running for a long time it is easy to become complacent. We felt the time was right to invite our current supplier to re-pitch for this important account along with a number of high-profile competitors. I feel confident that we have made the right decision in staying with Ten Alps'.
Ian Carter, Managing Director of Ten Alps Publishing's London operation said, 'The Caravan Club's vast membership is an important part of the UK leisure industry and provides an excellent return for advertisers, who in return provide valuable products and services to members. We have worked with the Caravan Club for the last 20 years and we are delighted to be continuing this powerful partnership.'
Ten Alps publishes, contract publishes or manages advertising sales for around 740 titles and a constantly evolving portfolio of associated websites.
Contact:
Ten Alps Publishing
Ian Carter
Tel: +44 (0) 20 7878 2305
Pelham, Financial PR
Alex Walters / Francesca Tuckett
Tel: 0203 008 5509 / 020 3178 6244
Ten Alps PLC
Alex Connock, CEO
Tel: +44 (0) 20 7878 2311
Notes on Ten Alps
Ten Alps Plc is a factual media company - on TV, online and in print.
As a multi-platform producer, it engages with audiences and customers across all media outlets.
Ten Alps has market-leading positions in all its three key areas of output:
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On TV it produces for Dispatches, Panorama and other key factual programmes for Channel 4, the BBC and international broadcasters. One of its companies is preferred supplier for a major five-year government contract to operate the Teachers TV channel.
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Online it produces Kent TV, the first fully local authority-funded broadband TV service in the UK, alongside B2B websites and online TV projects, such as Vets TV. It also produces online TV advertising.
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In Print it is one of the UK's largest contract and specialist publishers, with a growing portfolio of 740 titles across specialist media sectors including finance, environment, public sector and international trade.
Ten Alps was founded in 1999 by Alex Connock and Bob Geldof.
It has over 550 staff with main offices in London and Manchester, and smaller offices in Edinburgh and Gateshead.
Ten Alps has had seven consecutive years of growth since listing on AiM in 2001, with turnover rising from £2m to £81.4m in the financial year to March 31 2008.
During that period, nineteen acquisitions have been made: in factual TV (including leading producers Brook Lapping, Blakeway and Films of Record), online (video advertising producer MMA, CSR specialists DBDA) and in print (McMillan Scott, Mongoose, Atalink, Camerons, Sovereign - which now have substantial online portfolios). One equity funding has been made since 2001.
This information is provided by RNS
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