Launch of share repurchase programme

YouGov PLC

13 October 2026

 

13 October 2026

YouGov plc

("YouGov" or "the Group" or "the Company")

Launch of share repurchase programme

YouGov, the international research and data analytics group, announces that it is commencing a share repurchase programme of its ordinary shares of 0.2p each ("Ordinary Shares") effective today.

As previously announced, the Board believes there is a disconnect between the prevailing share price and the Company’s intrinsic value, and as a result the Board has re-evaluated its distribution policy for this year. This programme will be up to a maximum aggregate consideration of £15 million, in lieu of our FY26 annual dividend.

The purpose of the programme is to reduce YouGov’s share capital, and the Company intends to cancel all Ordinary Shares purchased under the programme. The programme is expected to be completed within the second half of FY27.

The Company has entered into non-discretionary arrangements with Joh. Berenberg, Gossler & Co. KG, London Branch (“Berenberg”) to conduct open market purchases on its behalf, including during any closed periods. Berenberg will make trading decisions under the programme independently of the Company, subject to certain parameters agreed between Berenberg and the Company prior to the commencement of the programme and to the Company's right to terminate the agreement in certain limited circumstances.

The repurchase programme will be conducted within the authority granted by shareholders at the Annual General Meeting on 4 December 2025 and in accordance with the UK Market Abuse Regulation (“MAR”) and the FCA's Listing Rules (“LR”). The Company will announce any market repurchase of Ordinary Shares no later than 07:30 (UK) on the day of the seventh daily market session following the repurchase.

Enquiries

YouGov plc Stephan Shakespeare, CEO James Davies, CFO Hannah Jethwani, Head of Corporate Strategy and Investor Relations	020 7012 6000
FTI Consulting Charles Palmer / Valerija Cymbal / Jemima Gurney	020 3727 1000
J.P. Morgan Cazenove (NOMAD and Joint Broker) Bill Hutchings / James Summer	020 7742 4000
Berenberg (Joint Broker) Mark Whitmore / Marie Moy	020 3207 7800
Morgan Stanley & Co. International plc (Joint Broker) Andrew Foster / Josh Williams	020 7425 8000

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, UK, Mainland Europe and Asia Pacific, we have one of the world’s largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of 31 million of registered members across 64 markets and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com

 

END