Grant of awards under LTIP 2023

YouGov PLC

16 October 2026

 

16 October 2026

YouGov plc

("YouGov" or "the Group" or "the Company")

Grant of awards under Long-Term Incentive Plan 2023

YouGov, the international research and data analytics group, announces PDMR dealing as set out in the below tables.

Enquiries

YouGov plc William Bowes, General Counsel and Company Secretary Hannah Jethwani, Head of Corporate Strategy and IR	020 7012 6000
FTI Consulting Charles Palmer / Valerija Cymbal / Jemima Gurney	020 3727 1000
J.P. Morgan Cazenove (NOMAD and Joint Broker) Bill Hutchings / James Summer	020 7742 4000
Berenberg (Joint Broker) Mark Whitmore / Marie Moy	020 3207 7800
Morgan Stanley & Co. International plc (Joint Broker) Andrew Foster / Josh Williams	020 7425 8000

About YouGov

YouGov is a global research data and analytics group. Our mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, UK, Mainland Europe and Asia Pacific, we have one of the world's largest research networks.

Above all, YouGov is powered by reality. That stems from a unique panel of 31 million of registered members across 64 markets and millions of interconnected data points. Our unique approach to recruiting and engaging with our panel, combined with our state-of-the-art technology platforms, enables us to deliver real-world, real-time insights that lead to better decision-making and a competitive advantage for our clients.

As innovators and pioneers of online market research, we have a strong reputation as a trusted source of accurate data and insights. Testament to this, YouGov data is regularly referenced by the global press, and we are consistently one of the most quoted market research sources in the world.

YouGov /Research Reality

For further information, visit business.yougov.com

DEALING NOTIFICATION FORM
FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name:	Naleena Gururani
2.	Reason for the notification
a)	Position/status:	Chief People Officer
b)	Initial notification/Amendment:	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name:	YouGov plc
b)	LEI:	213800MZGBGCJIPOBB41
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Identification code:	Ordinary Shares of 0.2p each GB00B1VQ6H25
b)	Nature of the transaction:	Grant of 90,799 nil-cost options under YouGov LTIP 2023 ("Joining Award"), granted in respect of recruitment and which vests in three equal tranches on the first, second and third anniversary of the grant.
c)	Price(s) and volume(s):	Price(s) Volume(s) Nil 90,799
d)	Aggregated information: ·      Aggregated volume: ·      Price:	n/a
e)	Date of the transaction:	15 October 2026
f)	Place of the transaction:	London Stock Exchange [XLON]

 

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