Appointment of Non-Executive Director
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15 September 2026
Victorian Plumbing Group plc
(“Victorian Plumbing” or “Company”)
Appointment of Non-Executive Director
Victorian Plumbing (AIM: VIC), the UK's leading bathroom retailer, is pleased to announce the appointment of Adam Knappy to the Board as an independent Non-Executive Director with immediate effect.
Adam is an experienced marketeer with a strong background in data driven marketing and customer engagement.
He is currently the Chief Marketing and Customer Officer of DAZN Group, the leading sports and entertainment platform, where he oversees all group marketing activities, platform trading and customer engagement. Adam has been in this role since April 2025.
Prior to this he spent 14 years at THG plc (fka as The Hut Group Limited), the online health and beauty brand owner and retailer, including, from 2018 to 2025, as Group Chief Marketing Officer and CEO of the Media Division, which he helped launch.
Philip Bowcock, Chaiman of Victorian Plumbing, said:
“I am delighted to welcome Adam to the Board of Victorian Plumbing. He brings extensive marketing and consumer experience that will complement the skills and expertise of our existing Directors. Victorian Plumbing’s dynamic marketing strategy continues to drive strong brand awaress and support customer acquisition, and we look forward to working with Adam and benefiting from his insight and industry experience.”
Additional information on Adam Knappy:
Adam Robert Knappy, aged 37, holds or has held the following directorships in the past five years:
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Current |
Past five years |
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Sanctum Ltd |
Budenberg Haus Projekte Management Company Limited |
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Knapcap Ltd |
ZavviGroup Ltd |
Adam Knappy does not currently hold any interest in the Company’s issued share capital.
Save as disclosed above, Adam Knappy has confirmed that no further information is required to be disclosed pursuant to paragraph (g) of Schedule Two to the AIM Rules for Companies.
-ENDS-
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Victorian Plumbing Group plc Stephnie Judge, Chief Executive Officer Daniel Barton, Chief Financial Officer
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via FTI Consulting +44 20 3727 1000 |
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FTI Consulting (Financial PR) Emma Hall, Harriet Jackson, Amy Goldup, Harleena Chana
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+44 20 3727 1000 VictorianPlumbing@fticonsulting.com
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Houlihan Lokey UK Ltd (Nominated Adviser) Sam Fuller, Tim Richardson |
+44 20 7839 3355 |
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About Victorian Plumbing
Victorian Plumbing is the UK's leading bathroom retailer, offering an unrivalled high-quality product range and excellent stock availability to B2C and trade customers.
Victorian Plumbing offers its customers a one-stop shop solution for the entire bathroom with own and third party brands across a wide spectrum of price points. Victorian Plumbing product design and supply chain strengths are complemented by its creative and brand-focused marketing strategy to drive significant and growing traffic to its platforms.
Launched in 2025, the Group also includes MFI, an online-only UK retailer, offering a growing range of stylish homewares and furniture.
Headquartered in the North West, Victorian Plumbing and MFI employ staff across several locations in the UK.
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