Pre-Close Trading Update

Summary by AI BETAClose X

Ultimate Products plc reported unaudited Group revenues of £144.9 million for the financial year ended 31 July 2026, a 3.5% decrease from the previous year, attributed to subdued consumer demand and a planned reduction in non-core sales. However, sales of its proprietary brands increased by 5.3% to £128.4 million, reflecting a strategic focus on brand equity. Unaudited adjusted EBITDA stood at £10.0 million, with gross margin at 22.6% and operating costs remaining stable at £22.8 million, including £760,000 in restructuring costs. Net bank debt reduced to £8.6 million, resulting in a net bank debt to adjusted EBITDA ratio of 0.9x. The company anticipates FY27 trading to be similar to FY26 due to persistent challenging market conditions.

Disclaimer*

Ultimate Products PLC
19 August 2026
 

THIS ANNOUNCEMENT CONTAINS INSIDE INFORMATION AS DEFINED UNDER ASSIMILATED REGULATION (EU) NO. 596/2014 WHICH IS PART OF THE LAWS OF THE UNITED KINGDOM BY VIRTUE OF THE EUROPEAN UNION (WITHDRAWAL) ACT 2018 (AS AMENDED)

19 August 2026

 

Ultimate Products plc

("Ultimate Products", the "Company" or the "Group")

 

PRE-CLOSE TRADING UPDATE

FY26 in line with expectations; continued focus on UP proprietary brands

 

Ultimate Products, the owner of leading homeware brands including Salter (the UK's oldest houseware brand, est.1760) and Beldray (est.1872), announces its trading update for the financial year ended 31 July 2026 ("FY26", or "the period").

 

Overview

 


 FY26

 FY25

 FY24


Change: FY26 vs FY25

 

£m

£m

£m


£m

%

UP proprietary brands

128.4

121.9

116.9


6.5

5.3%

Licensed brands

11.0

14.4

12.1


(3.4)

-23.6%

3P clearance and white label

5.5

13.8

26.6


(8.3)

-60.0%

Total

144.9

150.1

155.6


(5.2)

-3.5%

 

Unaudited Group revenues were £144.9m (FY25: £150.1m), down 3.5%, reflecting subdued consumer demand for general merchandise and the planned reduction in non-core third-party clearance sales. Sales of UP proprietary brands rose by 5.3% to £128.4m, as the Group continued its strategic focus on building the equity of its proprietary brands.

 

Unaudited adjusted EBITDA* was £10.0m, as sales mix reduced Gross Margin to 22.6% (FY25: 23.2%). Operating costs remained broadly stable at £22.8m (FY25: £22.3m) and included £760,000 of restructuring costs related to the transformation of the Group's commercial function.

 

At the year end, the Group had net bank debt of £8.6m (FY25: £14.1m), which represents a net bank debt / adjusted EBITDA ratio of 0.9x (FY25: 1.1x), marginally below the Group's targeted policy of 1.0x. The rolling 12-month average was 1.4x (FY25: 1.3x).

 

Commenting on the performance, Chris Dent, Chief Financial Officer of Ultimate Products, said:

"Our primary focus during the year has been the transformation of our commercial function to drive the growth of our proprietary brands. Although the broader trading environment remains challenging, we believe the changes we are making will support our ambition to grow both market share and brand equity, allowing our key brands of Salter and Beldray to fulfil their potential."

 

Consensus market expectations immediately prior to this announcement

 

 

FY25 (Actual)

FY26 (Consensus)

FY27 (Consensus)

Revenue

£150.1m

£144.8m

£147.1m

Adjusted EBITDA

£12.5m

£9.9m

£11.3m

Adjusted EPS

7.4p

5.4p

6.9p

 

* Adjusted measures are before share-based payment expenses and non-recurring items

 

For further information, please contact:

Investor questions on this announcement

https://investors.upplc.com/link/egL0Br

We encourage all investors to share questions on this announcement via our investor hub

 

Ultimate Products

Andrew Gossage, CEO

Chris Dent, CFO

Via our investor hub

Sodali & Co 

Rob Greening / Sam Austrums / Oliver Banks

ultimateproducts@sodali.com

Shore Capital (Nomad and Broker)

Malachy McEntyre / Isobel Jones (Corporate Broking)

Mark Percy / David Coaten / Harry Davies-Ball (Corporate Advisory)

+44 (0)20 7408 4090

 

Subscribe to our news alert service:  https://ultp-l.investorhub.com/s/5b213f

 

Notes to Editors

Ultimate Products is the owner of leading homeware brands including Salter and Beldray. According to its market research, nearly 80% of UK households own at least one of the Group's products.

 

The Group sells to over 300 retailers in over 30 countries - spanning discounters, supermarkets and general retailers, and ranging from large national and international multi-channel retailers to smaller retail chains. Its products are also available on salter.com and beldray.com, as well as major third-party online marketplaces. The Group specialises in four product categories: Small Domestic Appliances; Housewares; Laundry; and Audio. Other UP brands include Progress (bakeware, cookware and kitchen electrical), Kleeneze (laundry and floorcare), Petra (small domestic appliances), George Wilkinson (cookware and kitchen electrical) and Intempo (audio).

 

Founded in 1997, Ultimate Products is headquartered in Oldham, Greater Manchester, where it has design, sales, marketing, buying, quality assurance, support functions and warehouse facilities across two sites. Manor Mill, the Group's head office, includes a 20,000 sq ft showroom that showcases each of its brands. In addition, the Group has an office and showroom in Guangzhou, China and Paris, France. Ultimate Products employs over 300 staff and is certified as a Great Place to Work®. A significant number of its employees joined via the Group's Graduate Development Scheme, one of the biggest in the North West.

 

Please note that Ultimate Products is not the owner of Russell Hobbs. The Group currently has licence agreements in place granting it an exclusive licence to use the "Russell Hobbs" trademark for cookware and laundry (NB this does not include Russell Hobbs electrical appliances).

 

Engage with the Ultimate Products management team directly by asking questions and seeing what other shareholders have to say. Navigate to our interactive investor hub here: https://ultp-l.investorhub.com/s/3ffb1d

 

 

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