Thomson New Club Sponsor
Tottenham Hotspur PLC
11 April 2002
Date: 11 April 2002
Enquiries:
Trevor Phillips, Holborn Tel: 020 7929 5599
Tottenham Hotspur plc
('Tottenham Hotspur')
Thomson becomes first holiday company
to sponsor a Premiership football team
Tottenham Hotspur has signed a multi-million pound contract with Britain's
leading holiday company, Thomson. The two-year agreement commences 1st July
2002, and will see Thomson as the football club's major sponsor, with its new
re-branded 'smile' logo featured on the club's shirts for the new 2002-03
season.
This is the first time a holiday company has sponsored a Premiership football
team. With more women and children watching football than ever before, Thomson
sees the move as an opportunity to establish its new brand identity to a core
family market.
Daniel Levy, chairman, Tottenham Hotspur plc, commented, 'This deal is very
significant for Tottenham Hotspur. It is one that will benefit the club,
Thomson and, importantly, our fans. The new deal will not only mean a strong
financial investment into the club, but also exclusive offers for Tottenham fans
from Thomson's vast range of holidays. I look forward to a very successful
relationship with Thomson.'
Chris Mottershead, managing director, TUI UK, said: 'With more women and
children watching and playing football, our own research shows that it's a sport
close to the hearts of our customers. Nearly every family in Britain has at
least one mad-keen football supporter in it and, as the fastest growing sport
for women and girls, we believe this offers a real opportunity. We've been
considering various sponsorship opportunities as part of our marketing strategy
for some time and, given the vast media audience, we believe Premiership
football is a perfect opportunity to establish our new brand identity alongside
one of the most prestigious brands in football.'
He added: 'This deal is more than just a logo on shirts and we'll see a variety
of collaborative activities between the company and the Club. Tottenham Hotspur
is a glamorous and fashionable club with an impressive new management team and
we'll be looking to maximise the partnership over the next two years.'
The Tottenham Hotspur partnership will broaden the reach of Thomson's marketing
with a wide range of activities planned for Thomson customers, staff and
industry partners.
-ENDS-
Notes to Editors - About Thomson
Thomson Holidays is now in its 28th consecutive year as the number one holiday
brand and currently sells some four million holidays each year. The company
operates to a wide range of resorts, with a choice of 2,500 hotels and
apartments, offering a variety of holiday types to suit all ages and tastes. It
is part of TUI UK, the corporate name of the newly merged businesses of Thomson
Holidays and UK Distribution, (including Lunn Poly) and incorporating some of
the functions of the former Thomson Travel Group.
This information is provided by RNS
The company news service from the London Stock Exchange
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