PDMR / PCA Shareholding & TR-1 Notification

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1.	Details of the person discharging managerial responsibilities / persons closely associated with them
a)	Name	FIC Shareco Limited
2.	Reason for the notification
a)	Position / Status	PCA of Matthew Moulding
b)	Initial Notification / Amendment	Initial Notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	THG PLC
b)	LEI	21380066N3SV9O8IDP37
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification Code	Ordinary shares of £0.005 each ISIN: GB00BMTV7393
b)	Nature of the transaction	Entering into a convertible loan agreement with the Company giving the right to acquire new ordinary shares on conversion Disposal of ordinary shares
c)	Price(s) and volume(s)	Volume: £67,534,909.76 (principal value of Convertible Loan) * 32.3p (price) = 209,086,407 (number of new ordinary shares to be issued on conversion) Price(s): 32.3p Volume (number of shares disposed to placing book): 23,327,894
d)	Aggregated information	N/a
e)	Date of transaction	28 March 2025
f)	Place of transaction	London Stock Exchange (XLON)

Name	City of registered office	Country of registered office
FIC Shareco Limited	St Peter Port	Guernsey

	% of voting rights attached to shares (total of 8.A)	% of voting rights through financial instruments (total of 8.B 1 + 8.B 2)	Total of both in % (8.A + 8.B)	Total number of voting rights held in issuer
Resulting situation on the date on which threshold was crossed or reached	7.090000	0.000000	7.090000	98596539
Position of previous notification (if applicable)	9.222317	0.000000	9.222317

Class/Type of shares ISIN code(if possible)	Number of direct voting rights (DTR5.1)	Number of indirect voting rights (DTR5.2.1)	% of direct voting rights (DTR5.1)	% of indirect voting rights (DTR5.2.1)
GB00BMTV7393	22326196	76270343	1.610000	5.480000
Sub Total 8.A	98596539		7.090000%

Type of financial instrument	Expiration date	Exercise/conversion period	Number of voting rights that may be acquired if the instrument is exercised/converted	% of voting rights

Sub Total 8.B1

Companies

UK 100

Latest directors dealings

Ultimate controlling person	Name of controlled undertaking	% of voting rights if it equals or is higher than the notifiable threshold	% of voting rights through financial instruments if it equals or is higher than the notifiable threshold	Total of both if it equals or is higher than the notifiable threshold
Matthew Moulding		1.610000
Matthew Moulding	FIC Shareco Limited	5.480000