MISSION completes simplification of portfolio

Mission Group PLC (The)

17 September 2026

 

RNS Reach

17 September 2026

THE MISSION GROUP plc

("MISSION", "the Group")

MISSION completes simplification of portfolio to establish lead brands,

Bray Leino and Mongoose

MISSION Group plc (AIM:TMG), a collective of sector-leading Creative, Sports and MarTech Businesses, is pleased to announce further progress against the Group's strategic priorities with the completion of the final stages of the simplification of the Group's Agency portfolio.

Mongoose merges with Bray Leino Events to expand global capabilities

Global sports and lifestyle organisation Mongoose ("Mongoose") and award-winning brand experience agency Bray Leino Events, have come together under the Mongoose brand to expand capabilities and elevate creative impact for Clients.

The merger brings together Mongoose's expertise in sports partnerships, communications and experiential with Bray Leino Events' five decades of expertise delivering high-profile live events, exhibitions and brand experiences. The combined business creates a broader, more integrated proposition through a single operation - bringing greater scale, stronger creative capability and enhanced international delivery capabilities by putting brands at the centre of what people care about.

The combined entity will be led by Mongoose CEO, Chris O'Donoghue, and will utilise more than 175 specialists from both existing businesses. Together, the company will deliver over 250 experiences annually across more than 30 countries, with bespoke Client teams built to deliver integrated campaigns and sponsorships on an international scale while maintaining consistency of execution and creative quality.

Integration of Bray Leino and krow Group under Bray Leino brand

The Group also confirmed earlier this month that Agencies Bray Leino and krow Group have been integrated under the Bray Leino brand into a single, unified B2C and B2B agency with a focus on establishing a powerful business delivering value through integration, efficiency, and innovation.

The combined business will be led by Bray Leino CEO, Kate Cox, and will utilise more than 300 specialists from both existing agencies. Its expanded offer will span strategy, creative, customer experience, digital, media, social, CRM, data, activation and production. The combined agency officially began operating under the Bray Leino name on 1 September 2026.

John Carey, CEO of MISSION, said:

"Following an extensive review of the Group's structure last year, we are focused on moving forward with a strengthened operating platform and clear set of strategic growth priorities.

The simplification of part of our portfolio under Bray Leino and Mongoose enables us to consolidate capabilities and leadership, and establish powerful Businesses across their respective markets. This offers our Clients access to deeper and more integrated expertise across the marketing mix with greater national and international reach.

Kate and Chris are two highly experienced leaders and valued members of our Senior Leadership Team. I look forward to continuing to work closely with them and their wider teams as we make further progress against our strategy and unlock new growth opportunities across the Group."

Chris O'Donoghue, CEO of Mongoose, said:

"This is an important phase of growth for Mongoose. Clients are increasingly looking for businesses that can develop sponsorship strategies, create compelling communications, deliver world-class live experiences, and activate partnerships seamlessly across multiple markets. The addition of Bray Leino Events allows us to do just that, while maintaining the creative and delivery excellence Mongoose is known for."  

Kate Cox, CEO of Bray Leino, said:

"It is a hugely exciting new chapter for Bray Leino. Both Bray Leino and krow have built strong reputations for effective work and long-standing Client relationships. Bringing them together gives us a broader integrated offer with much more depth behind it, while creating a stronger platform for the next stage of growth.

Our Clients are facing increasingly complex challenges and are looking for partners who can connect thinking across the full marketing mix. Combining our teams gives them access to a larger pool of expertise and gives our people more opportunities to do ambitious work. I am incredibly excited about what we will build together."

ENDS

ENQUIRIES

John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer The MISSION Group plc	Via Houston
Peter Tracey Blackdown Partners Limited (Joint Financial Adviser)	020 3807 8484
Matt Blawat / Jason Grossman / Orme Clarke Stifel Nicolaus Europe Limited (Corporate Broker, Nominated Adviser and Joint Financial Adviser)	0207 710 7688
Kate Hoare / Charlie Barker Houston (PR advisers) E: [e-mail]	077 3303 2695 / 0204 529 0549

NOTES TO EDITORS 

MISSION Group is a collective of specialist businesses delivering marketing, communications and digital services for Clients across the UK and internationally. The Group combines deep sector expertise with connected capabilities across brand, digital, customer engagement, sponsorship, media, social, technology and communications.

Find out more at www.themission.co.uk  

About Bray Leino

For more than 50 years, Bray Leino has been driven by the belief we now call Create Better: better answers to complex business and marketing problems, better customer experiences and better outcomes for ambitious brands.

Today, more than 300 specialists bring together strategy, creativity, technology and media to help clients, across the UK and internationally, navigate change, unlock growth and turn ideas into effective work at scale.

Bray Leino brings recognised depth to automotive, industrial B2B, healthcare, food & drink, retail, and professional, financial & utility services, where specialist knowledge leads to more effective thinking, creativity and results.

About Mongoose

Mongoose is a global organisation specialising in sports, entertainment and lifestyle. Working with the likes of the NFL, The North Face, Chelsea Football Club, The America's Cup and Under Armour, Mongoose connect businesses with people through cultural insights and data.

Whether it's strategic brand partnerships or intricate campaign executions, our creatively driven yet commercially aware approach consistently drives fame and commercial success. With a deep understanding of these sectors, we excel in elevating brands, orchestrating unforgettable experiences, and brokering high-profile sponsorship deals. Mongoose stands as your trusted partner for achieving excellence and getting cut through in a cluttered landscape.

 

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