Director/PDMR Shareholding

Mission Group PLC (The)

21 May 2026

 

21 May 2026

The Mission Group plc

("MISSION" the "Company" or the "Group")

DIRECTOR/PDMR SHAREHOLDINGS

The MISSION Group plc (AIM: TMG) the Brand Performance Group, comprising of digital marketing and specialist communications Agencies, has been notified of the following dealings in the Company's ordinary shares of 10p each ("Ordinary Shares"):

·      On 19 May 2026, David Zwirn, a person closely associated with Claudine Collins, Non-Executive Director, purchased 144,000 Ordinary Shares at a price of 13.99p per Ordinary Share.

·      On 20 May 2026, Jon Kempster, Non-Executive Director, purchased 68,852 Ordinary Shares at a price of 15.26p per Ordinary Share. His beneficial holding is 68,852 Ordinary Shares.

·      On 21 May 2026, Claudine Collins, Non-Executive Director, purchased 87,793 Ordinary Shares at a price of 17p per Ordinary Share. Her beneficial holding including those Ordinary Shares held by persons closely associated with her is 231,793 Ordinary Shares; and

·    On 21 May 2026, John Carey, Chief Executive Officer, purchased 175,587 Ordinary Shares at a price of 17p per Ordinary Share. His beneficial holding is 200,587 Ordinary Shares.

ENQUIRIES:     

John Carey, Chief Executive Officer Giles Lee, Chief Financial Officer	Via Houston
The MISSION Group plc
Simon Bridges/Andrew Potts/Harry Rees
Canaccord Genuity Limited (Financial Adviser, Nominated Adviser and Broker)	020 7523 8000
Peter Tracey Blackdown Partners Limited (Financial Adviser)	020 3807 8484
Kate Hoare/Charlie Barker/India Spencer	0204 529 0549
E: [e-mail]
Houston PR

NOTES TO EDITORS  

The MISSION Group Plc. is the Alternative Group for Ambitious Brands.  

Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™ www.themission.co.uk 

Further information is provided below in accordance with Article 19(3) of the UK Market Abuse Regulation No 596/2014:

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	David Zwirn
2	Reason for the notification
a)	Position/status	Person closely associated with Claudine Collins, Non-Executive Director
b)	Initial notification /Amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The MISSION Group plc
b)	LEI	213800L567CF3Z6GPZ03
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 10 pence each ISIN: GB00B11FD453
b)	Nature of the transaction	Purchase of ordinary shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 13.99p 144,000 shares
d)	Aggregated information - Aggregated volume - Price	N/A - single transaction
e)	Date of the transaction	19 May 2026
f)	Place of the transaction	London Stock Exchange, AIM

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Jon Kempster
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The MISSION Group plc
b)	LEI	213800L567CF3Z6GPZ03
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 10 pence each ISIN: GB00B11FD453
b)	Nature of the transaction	Purchase of ordinary shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 15.26p 68,852 shares
d)	Aggregated information - Aggregated volume - Price	N/A - single transaction
e)	Date of the transaction	20 May 2026
f)	Place of the transaction	London Stock Exchange, AIM

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Claudine Collins
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The MISSION Group plc
b)	LEI	213800L567CF3Z6GPZ03
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 10 pence each ISIN: GB00B11FD453
b)	Nature of the transaction	Purchase of ordinary shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 17p 87,793 shares
d)	Aggregated information - Aggregated volume - Price	N/A - single transaction
e)	Date of the transaction	21 May 2026
f)	Place of the transaction	London Stock Exchange, AIM

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	John Carey
2	Reason for the notification
a)	Position/status	Group Chief Executive Officer
b)	Initial notification /Amendment	Initial
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	The MISSION Group plc
b)	LEI	213800L567CF3Z6GPZ03
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted.
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 10 pence each ISIN: GB00B11FD453
b)	Nature of the transaction	Purchase of ordinary shares
c)	Price(s) and volume(s)	Price(s) Volume(s) 17p  175,587 shares
d)	Aggregated information - Aggregated volume - Price	N/A - single transaction
e)	Date of the transaction	21 May 2026
f)	Place of the transaction	London Stock Exchange, AIM

 

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