Industry Award Winner
BrainJuicer Group PLC
20 September 2007
Press Release 20 September 2007
BrainJuicer Group PLC
('BrainJuicer' or 'the Company')
Winner of Best Methodology at ESOMAR
BrainJuicer Group PLC, (AIM: BJU), a leading international online market
research agency, today announces that it has been awarded the prize for Best
Methodology paper at this year's annual ESOMAR Congress for the Company's new
FaceTraceTM product.
FaceTraceTM was launched earlier in 2007, and is currently being used by a
number of BrainJuicer's blue chip clients, including Unilever, Shell, Pepsi, and
Procter & Gamble. This product offers a new method of measuring emotional
engagement, based on Ekman's research into the way emotions are conveyed and
understood via the face. Panellists are shown photographs of faces illustrating
various emotions, and asked to select the one which best represents their
reaction to the product that is being tested. The next stage is to ascertain the
degree to which the emotion is felt, and then explore the reasons behind the
reaction. FaceTraceTM is the key tool in the Company's new advertising screening
product, as well as being used in collaboration with a number of existing
products; this further enhances the qualitative depth of research which
BrainJuicer is able to offer its clients.
ESOMAR is the global market research association, and its annual Congress this
year was attended by 1,300 people. There were 170 submissions from all over the
world, 40 selected to be presented at the Congress, and three short listed for
prizes in each of the three categories; Best Methodology, Best Case Study and
Best Overall Paper. The Best Methodology award is given to the paper of most
technical and innovative interest, which adds significant value to the tools
available to researchers.
BrainJuicer won the Best Methodology Paper prize in 2005 for the Company's
product Predictive Markets; this award today makes BrainJuicer the only agency
to win twice in over 20 years.
John Kearon, CEO of BrainJuicer, commented: 'We are delighted that this new and
innovative product has been recognised by the industry. It validates the strong
work of the team and demonstrates our ability to add value to the research
process for our clients.
'The fact that we are the only agency to have won this paper twice in over 20
years is also a great achievement for the team, as it illustrates how
significant an impact our products have made on the industry.'
- Ends -
For further information, please contact:
BrainJuicer plc
John Kearon, Chief Executive Officer Tel: +44 (0)20 7043 1000
www.brainjuicer.com
Landsbanki Securities (UK) Limited
Fred Walsh / Simon Brown Tel: +44 (0)20 7426 9000
www.landsbanki.co.uk
Media enquiries:
Abchurch Communications
Heather Salmond / Joanne Shears Tel: +44 (0) 20 7398 7700
joanne.shears@abchurch-group.com www.abchurch-group.com
Notes to Editors:
BrainJuicer carries out quantitative online research using innovative, bespoke
software to produce insightful market research for large, multinational
companies, including 10 of the world's top 50 companies (FT 500 September 2006).
BrainJuicer operates in a growing sector of the US$25bn global research market,
namely quantitative online research. BrainJuicer's main competitors are large
traditional market research providers who have dominated the market for off-line
market research, such as AC Nielsen, Millward Brown, Research International and
Taylor Nelson Sofres.
Whilst the largest traditional research companies have developed their own
online capability, BrainJuicer has a number of key attributes which have
contributed to it achieving rapid growth and winning contracts with prestigious
clients, including:
• Research platform that delivers greater diagnostic insight. BrainJuicer has
developed tools and award-winning techniques that enable it to provide a greater
level of diagnostic insight into quantitative market research. These techniques
enable clients to enhance their understanding of consumer preference and help
them make decisions on the best way to develop their products and services.
• Speed. BrainJuicer's automated research techniques enable it to conduct
complicated studies very quickly. BrainJuicer's rapid deployment and results
production, even on multi-country studies, provide clients with a speed to
market advantage in the development of new products and services.
• A scaleable online-only business model. Unlike the traditional research
companies who maintain both on and offline data collection capabilities,
BrainJuicer is able to focus on operating a scaleable online-only business
model.
To date the Group has conducted projects in over 50 countries and more than 30
languages and has established offices in the UK, the Netherlands and the US.
The Group's revenues come from full service market research work, and from its
online Juicy Brains Panel in the UK.
This information is provided by RNS
The company news service from the London Stock Exchange
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