6th América Móvil subsidiary
América Móvil's Panamanian Subsidiary Launches Synchronica-Based Claro Messenger
Highlights:
· Claro Panama becomes the sixth América Móvil subsidiary to launch Claro Messenger IM solution
· Synchronica has a group-wide framework agreement to deploy the service across all 17 América Móvil subsidiaries, targeting 217-million subscribers
· Claro Messenger is a strategic value added service for this recently-launched carrier
Royal Tunbridge Wells, UK; Panama City, Panama: January 25, 2010. - Claro Panama has become the sixth América Móvil subsidiary to launch the Synchronica IMPS-powered mobile Instant Messaging (IM) service, Claro Messenger.
Claro Panamá subscribers can register for the service by visiting the Claro Messenger website at: http://www.claro.com.pa/messengerclaro, or by navigating to the Claro Msngr icon in the WAP menu of their phones.
Synchronica is in the process of deploying this solution across all 17 of América Móvil's subsidiaries as part of a group-wide framework agreement that was signed in 2010. Once all subsidiaries have launched, all 217-million América Móvil customers will be able to join this carrier-branded IM community, and communicate with each other. The group-wide framework agreement provides Synchronica with a growing recurring revenue stream to one of the largest and most important mobile markets worldwide.
Antonio García, Business Development Manager of Claro Panamá, comments: "Claro, always at the forefront of telecommunications in the continent, has launched Claro Messenger. We will connect each of our 217 million customers, from United States to Argentina, allowing them to chat together from their phones. We're pleased that América Móvil customers can communicate for free with Claro Panamá users, thanks to Claro Messenger."
Carsten Brinkschulte, CEO of Synchronica, adds: "Claro Messenger is a unique product in the sense that it is attractive to new users, who become so reliant on it, they think twice about leaving Claro. We'll be working very closely with América Móvil over the next three months to launch our unique 'churn-busting' Claro Messenger service amongst the remaining subsidiaries."
Having launched in Panama in 2009, Claro is a relatively new player in a highly competitive market where telecommunications sales are expected to exceed $1 billion with the bulk of growth being recorded from broadband Internet and mobile services. Mobile IM as a consumer solution, in tandem with an operator-provided IM community, enriches the VAS portfolio and reduces churn, because users tend to become highly dependent on their IM identity, and do not want to lose this by moving to another network operator.
About Claro Panama
The company, which belongs to the America Movil group with presence in 18 countries and has more than 217 million customers, has made in Panamá an investment surpassing the 200 million dollars.
Clearly focused on innovation and cutting edge technology, Claro in Panamá counts with the largest 3.5G network in the country, offering voice and data transmission services of optimal quality and products at the global forefront.
About Synchronica
Synchronica plc is a leading developer of next-generation mobile messaging solutions. Mobile Gateway, Synchronica's flagship product, provides push email, synchronization, instant messaging (IM), and social networking services to any mobile phone currently in use. Synchronica's patented transcoding engine uses advanced streaming to download email attachments and can dramatically reduce the consumption of network bandwidth by as much as 90 percent.
Mobile operators and device manufacturers from emerging and developed markets rely on Synchronica's white-labelled product for providing mass market messaging services across the entire customer base, diversifying revenues and reducing churn.
Headquartered in England, Synchronica also maintains a development center in Germany and the Philippines in addition to a regional presence in Canada, the USA, Hong Kong, Spain, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC) and the Venture Exchange of the Toronto Stock Exchange (SYN). For further information, please visit www.synchronica.com
For more information, please contact:
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Synchronica plc
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Nicole Meissner, COO |
Tel.: +44 1892 552 780 Mobile: +44 7977 256 412 Fax: +44 1892 552 721
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Claro Panamá
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Lisseth Lee Caballero |
Fernando Cuenco Nava
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finnCap |
Clive Carver, Nomad Stephen Norcross, Corporate Broker |
+44 (0) 20 7600 1658 +44 (0) 20 3207 3211
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Walbrook PR Ltd |
Paul Cornelius Helen Westaway
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+44 (0) 20 7933 8780 helen.westaway@walbrookpr.com |
This information is provided by RNS
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