Director/PDMR Shareholding

Supreme PLC

21 July 2026

 

21 July 2026

Supreme plc

("Supreme", the "Company" or the "Group")

Director/PDMR Shareholding

Supreme (AIM: SUP), a leading brand owner, manufacturer, and supplier of fast-moving consumer goods, was notified on 20 July 2026 that, on the same day, Sandy Chadha, Chief Executive Officer, purchased 500,000 ordinary shares of 10p each in the Company ("Ordinary Shares") at 131.811p per Ordinary Share.

The acquisition was made by SC8 Limited, a company wholly owned by Mr Chadha.

Following this acquisition, Mr Chadha holds an interest in 64,166,845 Ordinary Shares, representing approximately 54.69% of the issued share capital of the Company.

Enquiries:

Supreme plc Sandy Chadha, Chief Executive Officer Suzanne Smith, Chief Finance Officer	via Vigo Consulting
Shore Capital (Nominated Adviser and Joint Broker) Mark Percy / David Coaten / George Payne - Corporate Advisory Ben Canning - Corporate Broking	[phone]
Zeus (Joint Broker) Jordan Warburton / Emma Burn - Investment Banking Benjamin Robertson - Corporate Broking	[phone]
Vigo Consulting (Financial Public Relations) Jeremy Garcia / Safia Colebrook / Georgina Moul [e-mail]	[phone]

Further details of the PDMR dealing are included below. This information has been provided in accordance with Article 5(1)(b) of the Market Abuse Regulation (EU) No 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Sandy Chadha
2	Reason for the notification
a)	Position/status	Chief Executive Officer
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Supreme plc
b)	LEI	213800DBHCI5WQWECL16
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary Shares of 10p each
	Identification code	GB00BDT89C08
b)	Nature of the transaction	Purchase of shares
c)	Price(s) and volume(s)	Price per share Volume 131.811p 500,000
d)	Aggregated Information Volume Price	500,000 ordinary shares £659,055
e)	Date of transaction	20 July 2026
f)	Place of transaction	London Stock Exchange, AIM Market (XLON)

About Supreme

Supreme supplies products across three operating divisions: Vaping (previously known as 'Vaping' and 'Branded Distribution'), Drinks & Wellness ('Sports Nutrition & Wellness' combined with Typhoo Tea, Clearly Drinks and the newly acquired SlimFast brand), and Electricals & Household (previously 'Batteries' and 'Lighting', also including the recently acquired 1001 cleaning brand). The Company's capabilities span from product development and manufacturing through to its extensive retail distribution network and direct to consumer capabilities. This vertically integrated platform provides an excellent route to market for well-known brands and products.

The Group has over 3,000 active business accounts with around 55,000 retail outlets. Customers include B&M, Home Bargains, Poundland, Tesco, Sainsbury's, Morrisons, Amazon, The Range, Costcutter, Asda, Halfords, Iceland, Waitrose, Aldi and HM Prison & Probation Service.

In addition to distributing globally-recognised brands such as Duracell, Energizer and Panasonic, and supplying lighting products exclusively under the Energizer, Eveready, Black & Decker and JCB licences across 45 countries, Supreme has also built a strong portfolio of in-house brands, most notably 88Vape. The Company has a growing footprint in Sports Nutrition & Wellness via its principal Sci-MX brand and has recently expanded into the soft drinks and hot beverages markets with the acquisitions of Typhoo Tea and Clearly Drinks and now into weight management through SlimFast, one of the UK's leading meal replacement brands.

https://investors.supreme.co.uk/

 

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