Director/PDMR Shareholding
Summary by AI BETAClose X
DIRECTOR/PDMR SHAREHOLDING
16 February 2026
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated with them ("PCAs").
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Sage announces that it was notified on 13 February 2026 that the following ordinary shares of 14/77 pence each in Sage ("Shares") were automatically acquired on behalf of the undernoted PDMRs and PCA on 12 February 2026. The Shares were acquired automatically through Sage's Dividend Reinvestment Plan ("DRIP") and are held in their Employee Share Accounts.
|
PDMR/PCA |
Number of ordinary shares acquired |
Price |
Resultant total shareholding |
|
Steve Hare |
11,422 |
£8.1149 |
666,171 |
|
Jacqui Cartin |
5 |
£8.1149 |
316 |
|
Derk Bleeker |
4,432 |
£8.1149 |
256,559 |
|
Vicki Bradin |
2,352 |
£8.1149 |
136,887 |
|
Amanda Cusdin |
3,241 |
£8.1149 |
187,624 |
|
Amy Lawson |
1,811 |
£8.1149 |
104,839 |
|
Aaron Harris |
4,694 |
£8.1149 |
272,301 |
|
Walid Abu-Hadba |
19 |
£8.1149 |
405,778 |
|
Amy Cosgrove* |
257 |
£8.1149 |
15,383 |
*Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Steve Hare |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Executive Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc.
|
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
11,422 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Jacqui Cartin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Financial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc.
|
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
5 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Derk Bleeker |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Commercial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc.
|
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
4,432 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Vicki Bradin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
General Counsel and Company Secretary |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc.
|
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
2,352 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amanda Cusdin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief People Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
3,241 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Lawson |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Brand and Corporate Affairs Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
1,811 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Aaron Harris |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Technology Officer
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
4,694 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Walid Abu-Hadba |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Product Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
19 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Cosgrove |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
PCA to Aaron Harris, Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares through Sage's Dividend Reinvestment Plan (DRIP)
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price(s) |
Volume(s) |
|
|
|
|
|
£8.1149 |
257 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
12 February 2026 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
Name of contact: |
Mohor Roy |
|
Telephone number of contact: |
+44(0) 203 810 7200 |
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