Director/PDMR Shareholding
Summary by AI BETAClose X
DIRECTOR/PDMR SHAREHOLDING
4 December 2025
The Sage Group plc. ("Sage")
Notification of Transactions by Persons Discharging Managerial Responsibilities ("PDMRs") and Persons Closely Associated ("PCAs") with them
This notification relates to transactions notified in accordance with Article 19 of the UK Market Abuse Regulation.
Upon the vesting and release of share awards granted under The Sage 2016 Deferred Share Bonus Plan ("DSBP"), The Sage Group plc 2019 Restricted Share Plan ("RSP") and The Sage Group plc 2015 Performance Share Plan ("PSP") (the "Awards") on 2 December 2025, the undernoted PDMRs and PCA became beneficially entitled to the number of ordinary shares of 14/77 pence each in Sage ("Shares") noted below.
On 4 December 2025, Sage was notified that each PDMR and the PCA sold a number of the Shares in respect of which they had become beneficially entitled at the price noted below, to cover tax liabilities arising from the vesting. The resultant total shareholding of the PDMRs and the PCA are also included.
In accordance with the terms and performance conditions of the Awards granted to the Executive Directors on 2 December 2020 under the PSP, the undernoted Awards vested on 2 December 2023. These Share Awards were subject to a two-year holding period from vesting until 2 December 2025, when they became eligible for release. On 2 December 2025, the Share Awards were released and the relevant PDMRs became entitled to the Shares.
Sage was notified on 4 December 2025 that the Executive Directors sold a number of Shares in respect of which they had become entitled, to cover the tax liabilities arising on the release of the Shares.
|
PDMR/ PCA |
Award |
Number of ordinary shares acquired |
Number of ordinary shares sold to cover tax liabilities |
Sale price per share |
Resultant total shareholding |
|
Steve Hare |
DSBP |
53,783 |
25,305 |
£10.6452 |
654,749 |
|
PSP |
217,907 |
102,523 |
£10.6452 |
||
|
Jonathan Howell |
DSBP |
37,299 |
17,549 |
£10.6452 |
292,801 |
|
PSP |
151,283 |
71,178 |
£10.6452 |
||
|
Derk Bleeker |
PSP |
72,636 |
35,993 |
£10.6452 |
252,127 |
|
Vicki Bradin |
PSP |
53,545 |
25,193 |
£10.6452 |
134,535 |
|
Amanda Cusdin |
PSP |
55,717 |
26,215 |
£10.6452 |
184,383 |
|
Aaron Harris |
PSP |
39,073 |
17,500 |
£10.6452 |
267,067 |
|
RSP |
49,277 |
22,050 |
£10.6452 |
||
|
Amy Lawson |
DSBP |
6,137 |
2,888 |
£10.6452 |
103,028 |
|
PSP |
44,387 |
20,884 |
£10.6452 |
||
|
Walid Abu-Hadba |
PSP |
52,663 |
21,051 |
£10.6452 |
405,219 |
|
RSP |
66,414 |
26,547 |
£10.6452 |
||
|
Amy Cosgrove* |
RSP |
4,930 |
2,073 |
£10.6452 |
12,606
|
|
RSP |
4,728 |
1,988 |
£10.6452 |
||
|
RSP |
2,776 |
1,168 |
£10.6452 |
* Amy Cosgrove is a PCA to Aaron Harris, Chief Technology Officer.
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Steve Hare |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Executive Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
53,783 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Steve Hare |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Executive Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares by PDMR following release and settlement of Shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
217,907 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Steve Hare |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Executive Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and the release and settlement of ordinary shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
127,828 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Jonathan Howell |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Financial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
37,299 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Jonathan Howell |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Financial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Acquisition of ordinary shares by PDMR following release and settlement of Shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
151,283 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Jonathan Howell |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Financial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary Shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and the release and settlement of ordinary shares granted subject to an award under The Sage Group plc 2015 Performance Share Plan on 2 December 2020
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
88,727 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction |
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Derk Bleeker |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Commercial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
72,636 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Derk Bleeker |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Commercial Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
35,993 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Vicki Bradin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
General Counsel and Company Secretary
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
53,545 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Vicki Bradin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
General Counsel and Company Secretary |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
25,193 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amanda Cusdin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief People Officer
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
55,717 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amanda Cusdin |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief People Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
26,215 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Aaron Harris |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Technology Officer
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
39,073 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Aaron Harris |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Technology Officer
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
49,277 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Aaron Harris |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022, and from the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
39,550 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Lawson |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Brand and Corporate Affairs Officer
|
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
6,137 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Lawson |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Brand and Corporate Affairs Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
44,387 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Lawson |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Brand and Corporate Affairs Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage 2016 Deferred Share Bonus Plan, granted on 2 December 2022, and from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
23,772 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Walid Abu-Hadba |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Product Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following the vesting of an award under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
52,663 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Walid Abu-Hadba |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Product Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PDMR following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022
|
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
66,414 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Walid Abu-Hadba |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
Chief Product Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PDMR to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2015 Performance Share Plan, granted on 2 December 2022, and the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022 |
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
47,598 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Cosgrove |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
PCA to Aaron Harris, Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2021 |
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
4,930 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Cosgrove |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
PCA to Aaron Harris, Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2022 |
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
4,728 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Cosgrove |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
PCA to Aaron Harris, Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Delivery of ordinary shares by PCA following a vesting of an award under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2024 |
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
Nil |
2,776 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
2 December 2025 |
|||
|
f)
|
Place of the transaction
|
Outside a trading venue |
|||
|
1
|
Details of the person discharging managerial responsibilities / person closely associated
|
||||
|
a)
|
Name |
Amy Cosgrove |
|||
|
2
|
Reason for the notification
|
||||
|
a)
|
Position/status |
PCA to Aaron Harris, Chief Technology Officer |
|||
|
b)
|
Initial notification /Amendment
|
Initial notification |
|||
|
3
|
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
|
||||
|
a)
|
Name
|
The Sage Group plc. |
|||
|
b)
|
LEI
|
2138005RN5XYLTF8G138 |
|||
|
4
|
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
|
||||
|
a)
|
Description of the financial instrument, type of instrument |
Ordinary shares |
|||
|
|
|
||||
|
Identification code |
ISIN: GB00B8C3BL03 |
||||
|
|
|
||||
|
b)
|
Nature of the transaction
|
Sale of ordinary shares by PCA to cover tax liabilities arising from the vesting of ordinary shares under The Sage Group plc 2019 Restricted Share Plan, granted on 2 December 2021, 2 December 2022 and 2 December 2024 |
|||
|
c)
|
Price(s) and volume(s) |
|
|
|
|
|
|
|
Price |
Volume |
|
|
|
|
|
£10.6452 |
5,229 |
|
|
|
|
|
|
|
|
|
|
d)
|
Aggregated information |
N/A - single transaction |
|||
|
|
|
||||
|
- Aggregated volume |
|
||||
|
|
|
||||
|
- Price |
|
||||
|
|
|
||||
|
e)
|
Date of the transaction |
3 December 2025 |
|||
|
f)
|
Place of the transaction
|
London Stock Exchange |
|||
|
Name of contact: |
Mohor Roy |
|
Telephone number of contact: |
+ 44(0) 203 810 7200 |
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