New Business Venture
Adventis Group PLC
12 August 2004
Adventis Group plc
12th August 2004
Adventis Group plc and NMG Financial Services Consulting Limited form Financial
Services Advertising Agency
Adventis Group plc ('Adventis' or 'the Group') and NMG Financial Services
Consulting Limited ('NMG') are delighted to announce the creation of a new
financial services advertising agency called Adventis NMG Ltd ('Adventis NMG').
Adventis, a specialist multi media marketing and advertising agency, floated on
AIM in July 2004, in a placing that raised £3.6 million. In its prospectus
issued at the time of the admission to AIM, it stated it was seeking
opportunities to develop into certain strategic sectors, such as the financial
services sector, in order to develop and expand its marketing and advertising
services offering.
NMG is a global provider of research and consulting services to the financial
services industry with UK clients including HBOS, Scottish Widows, ISIS, Charcol
and other prominent financial services institutions in the UK. NMG is well-known
in the industry for their monthly omnibus surveys conducted amongst both
consumers and independent financial advisers.
Adventis NMG will be based at the premises of Adventis and will be headed by
Nick Baker. Nick has a 20 year track record in marketing within the financial
services industry, most recently at Egg Group Ltd where he was a director
handling a wide portfolio of financial services clients that included major
banks, life companies, insurers and fund management companies. The shareholdings
in Adventis NMG will be split as follows: Adventis 51%, NMG 34% and Nick Baker
15%. Adventis NMG will be funded by a limited loan facility of £100,000 from
Adventis.
Adventis NMG has been established to offer customers pre-tested and researched
marketing and advertising concepts. This will ensure that Adventis' advertising
and marketing concepts in this sector can be pre-tested either with consumers or
intermediaries prior to their presentation in a campaign to potential customers.
Management believe that this will benefit Adventis in the formulation of
appropriate advertising concepts and also demonstrate a more cost effective
marketing spend to its customers.
NMG believe the formation of Adventis NMG will enable them to give their clients
a more complete offering by providing marketing and communication services.
Charles Phillpot, CEO of Adventis commented, 'The formation of Adventis NMG is a
key aspect of Group strategy to build our business in the financial services
sector. We are delighted to have NMG as partners due to their depth of
knowledge in this market. We anticipate this company will grow to provide a
significant share of Group revenue in a short period. We are also well advanced
in other joint ventures and acquisitions that will further add to the Group's
sources of income.'
Jonathan Gunby, director of NMG added, 'We have worked with clients on the
design and testing of financial services propositions for over a decade and have
long wanted to be able to integrate the marketing process by offering an
advertising and communication service. We are delighted to be working with
Adventis and Nick Baker and are confident of an enthusiastic response to our
unique pre-testing proposition.'
- End -
Enquiries
Charles Phillpot, Managing Director Sarah Gestetner,
Adventis Group plc Fiona Bradshaw, Fiona Mulcahy
Tel: 020 7034 4750 Citigate Dewe Rogerson
Tel: 020 7638 9571
Paul Dudley
WH Ireland Limited
Tel: 020 7397 3225
This information is provided by RNS
The company news service from the London Stock Exchange
Latest directors dealings
- 29 minutes ago Smith & Nephew
- 48 minutes ago Greencoat UK Wind
- 1 hour ago Lloyds Banking Group
- 1 hour ago BP
- 1 hour ago Secure Trust Bank