Cardif Pinnacle appoints Adve
RNS Reach for release: Thurs June 19th 2008
Adventis Group plc ('Adventis')
Contract Gain
Cardif Pinnacle appoints AdventisNMG
Adventis ('ATG/L'), the full service marketing and advertising agency, announces that its AdventisNMG financial services agency has been appointed by Cardif Pinnacle, to help deliver a major project to reposition their direct general insurance business for the future.
Phase 1 went live on 1st March 2008 with a new branding exercise and the development of an online portal proposition - helpucover.co.uk.
The brand position heralds helpucover.co.uk as a provider of first-class, direct general insurance products designed to 'Fill the gaps other insurance leaves behind'.
MPPI, Income Protection and Pet - the helpucover.co.uk products already featured on the website - offer demonstratively enhanced benefits, service features and/or competitive pricing than much of the competition. In support, lead generation activities using both traditional and digital media are planned.
The contract, for an undisclosed amount, was won on firm recommendation. The project continues to run through 2008 and beyond with the re-packaging and launch of a raft of new and innovative direct to consumer products.
Said Nick Baker, General Manager-Director, AdventisNMG: 'We are delighted to be working with Cardif Pinnacle on this exciting project. Once again it successfully demonstrates our proven ability to work closely with clients across integrated marketing techniques, in both traditional and new media.'
Said Eva Krydowska, Director of Digital, AdventisNMG: 'This is an exciting new portal proposition and one, thanks to the outlook of the Marketing Department at Cardif Pinnacle, which is both functional and packed with personality.'
Said Barbara Morgan, Head of Direct and Affinity Marketing, Cardif Pinnacle 'AdventisNMG came with excellent credentials, because of their detailed knowledge of financial services and the consumer market. The chemistry is also right.
It's been a journey and the demands on all have been great, but their knowledge, skill and understanding has greatly impressed. Here's looking forward to generating higher business flows.'
Notes to editors;
Editor's Notes
Adventis Group plc is an AIM listed, full service marketing and advertising agency, providing services to the property, healthcare and financial services industries. Through its thirteen operating companies the company provides a complete range of multi-media services, including corporate identity programmes, advertising campaigns, media planning & buying, brochures, public relations and digital media. The Group employs 155 staff in London and the South East and has a forecast 2008 turnover in excess of £47.5m
AdventisNMG Limited - financial services subsidiary of Adventis Group - specialises in financial services, commenced trading in September 2004 and traded profitably for the period ended 31 December 2007. A series of projects were concluded in 2007/8 for clients such as Foresters Friendly Society, Just Retirement, Newcastle Building Society, Cardif Pinnacle (helpucover.com), Reita, Pure and more. The outlook for larger projects from such clients in 2008/9 is positive.
Enquiries:
Adventis Group plc 020 7034 4750
Charles Phillpot, Chief Executive Officer
AdventisNMG
Nick Baker, General Manager-Director 020 7034 4787
This information is provided by RNS
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