Director/PDMR Shareholding

Ramsdens Holdings PLC

07 April 2026

 

7 April 2026

Ramsdens Holdings PLC

("Ramsdens", the Group, or the "Company")

Director/PDMR Shareholding

Ramsdens, the diversified financial services provider and retailer, announces that on 2 April 2026, the Company adopted its Long‐Term Incentive Plan 9 (the "Plan"). The Plan follows the principles of the Group's existing LTIPs, in recognising the contribution of the management team for the three years to FY28. The intention to grant the potential conditional awards was disclosed in Ramsdens' 2025 Annual Report and Accounts, published on 14 January 2026.

In accordance with the Group's remuneration strategy, the Plan extends to five members of the Senior Management Team, including CEO Peter Kenyon and CFO Martin Clyburn (the "Executive Directors"). The award grants options over 1p Ordinary Shares in the capital of the Company (the "Shares"), with vested awards under the Plan exercisable at 1 pence per share.

The Executive Directors have been granted a total of 165,000 LTIP shares, to vest in 2028 in accordance with the Plan rules and subject to the achievement of performance targets, with 50% of any award linked to targeted increases in the Earnings per Share of the Company, and the remaining 50% of any award based on the delivery of the Total Shareholder Return. These targets will be measured over the three financial years to 30 September 2028.

These grants represent the maximum possible share awards to the Executive Directors should the performance targets be achieved in full. The Plan rules include malus and clawback provisions.

A further 110,000 LTIP shares have been issued pursuant to the Plan to three members of the Senior Management Team, including Michael Johnson (Operations Director), Mark Smith (Finance Director) and Jason Carr (IT Director) with the same performance criteria and rules.

The following table summarises the awards issued.

Name	Role	Number of LTIP shares awarded
Peter Kenyon	CEO (Director)	90,000
Martin Clyburn	CFO (Director)	75,000
Michael Johnson	Operations Director of trading subsidiary (PDMR)	40,000
Mark Smith	Finance Director of trading subsidiary (PDMR)	40,000
Jason Carr	IT Director of trading subsidiary (PDMR)	30,000

DEALING NOTIFICATION FORM FOR USE BY PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY AND THEIR CLOSELY ASSOCIATED PERSONS

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name: Peter Kenyon
2.	Reason for the notification
a)	Position/status: CEO
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: Ramsdens Holdings PLC
b)	LEI: 2138009OAUOROKMFPK95
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Ordinary shares of 1p each. Identification code: GB00BDR6V192
b)	Nature of the transaction: Grant of options pursuant to LTIP
c)	Prices Volumes 1p 90,000
d)	Aggregated information: N/A
e)	Date of the transaction: 2 April 2026
f)	Place of the transaction: Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name: Martin Clyburn
2.	Reason for the notification
a)	Position/status: CFO
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: Ramsdens Holdings PLC
b)	LEI: 2138009OAUOROKMFPK95
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Ordinary shares of 1p each. Identification code: GB00BDR6V192
b)	Nature of the transaction:  Grant of Options pursuant to LTIP
c)	Prices Volumes 1p 75,000
d)	Aggregated information: N/A
e)	Date of the transaction: 2 April 2026
f)	Place of the transaction: Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name: Michael Johnson
2.	Reason for the notification
a)	Position/status: Operations Director of trading subsidiary (PDMR)
b)	Initial notification/Amendment: Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: Ramsdens Holdings PLC
b)	LEI: 2138009OAUOROKMFPK95
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Ordinary shares of 1p each. Identification code: GB00BDR6V192
b)	Nature of the transaction: Grant of options pursuant to LTIP
c)	Prices Volumes 1p 40,000
d)	Aggregated information: N/A
e)	Date of the transaction: 2 April 2026
f)	Place of the transaction: Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name: Mark Smith
2.	Reason for the notification
a)	Position/status: Finance Director of trading subsidiary
b)	Initial notification/Amendment:  Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: Ramsdens Holdings PLC
b)	LEI: 2138009OAUOROKMFPK95
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Ordinary shares of 1p each. Identification code: GB00BDR6V192
b)	Nature of the transaction: Grant of options pursuant to LTIP
c)	Prices Volumes 1p 40,000
d)	Aggregated information: N/A
e)	Date of the transaction: 2 April 2026
f)	Place of the transaction: Outside a trading venue

1.	Details of the person discharging managerial responsibilities/person closely associated
a)	Name: Jason Carr
2.	Reason for the notification
a)	Position/status: IT Director of trading subsidiary
b)	Initial notification/Amendment:  Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name: Ramsdens Holdings PLC
b)	LEI: 2138009OAUOROKMFPK95
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument: Ordinary shares of 1p each. Identification code: GB00BDR6V192
b)	Nature of the transaction: Grant of options pursuant to LTIP
c)	Prices Volumes 1p 30,000
d)	Aggregated information: N/A
e)	Date of the transaction: 2 April 2026
f)	Place of the transaction: Outside a trading venue

Enquiries:

Ramsdens Holdings PLC                                                                                      [phone]

Peter Kenyon, CEO

Martin Clyburn, CFO

Cavendish Capital Markets Limited (Nominated Adviser and Broker) Jonny Franklin-Adams / Marc Milmo / George Lawson (Corporate Finance)	[phone]
Hudson Sandler (Financial PR) Alex Brennan Emily Booker	[phone]

About Ramsdens

Ramsdens is a growing, diversified, financial services provider and retailer, operating in the four core business segments of foreign currency exchange, pawnbroking loans, precious metals buying and selling and retailing of second hand and new jewellery. 

Ramsdens does not offer unsecured high-cost short term credit.

Headquartered on Teesside, the Group operates from 172 stores within the UK (including one franchised store) and has a growing online presence.

Ramsdens is fully FCA authorised for its pawnbroking, credit broking activities and as an authorised payments institution.

www.ramsdensplc.com
www.ramsdensjewellery.co.uk
www.ramsdenscurrency.co.uk
www.ramsdenspawnbrokers.co.uk
www.ramsdensgoldbuying.co.uk

 

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