PDMR Shareholding

ProCook Group PLC

22 January 2026

 

22 January 2026

ProCook Group plc

PDMR Shareholding

ProCook Group plc (the "Company"), the UK's leading direct-to-consumer specialist kitchenware brand, announces that Daniel O'Neill, Non-Executive Director and Deputy Chair, transferred 1,510,000 ordinary shares of £0.01 each in the Company ("Ordinary Shares") from a brokerage account into his own name.

Daniel O'Neill's beneficial interest in the Ordinary Shares did not change as a result of the transfer detailed above and, together with Daniel O'Neill's connected persons, their total beneficial interest in the Company remains at 38,846,902, representing 35.65% of the Company's issued share capital.

The information in this notification is disclosed in accordance with the requirements of the UK Market Abuse Regulation.

For further information please contact:

ProCook Group plc Lee Tappenden, Chief Executive Officer Dan Walden, Chief Financial Officer

[e-mail]

MHP Group (Financial PR Adviser) Katie Hunt  Lucy Gibbs

[e-mail] Tel: [phone]

Notes to editors:

ProCook is the UK's leading direct-to-consumer specialist kitchenware brand. ProCook designs, develops, and retails a high-quality range of direct-sourced and own-brand kitchenware which provides customers with significant value for money.

The brand sells directly through its website, www.procook.co.uk, and through 75 own-brand retail stores, located across the UK.

Founded over 25 years ago as a family business, selling cookware sets by direct mail in the UK, ProCook has grown into a market leading, multi-channel specialist kitchenware company, employing over 700 colleagues, and operating from its Store Support Centre in Gloucester.

As a B Corp, a Real Living Wage employer and a certified Great Place to WorkTM, ProCook is committed to being a socially responsible and environmentally conscious business for the benefit of all stakeholders.

ProCook has been listed on the London Stock Exchange since November 2021 (PROC.L).

Further information about the ProCook Group can be found at www.procookgroup.co.uk. 

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Daniel O'Neill
2	Reason for the notification
a)	Position/status	Non-Executive Director
b)	Initial notification /Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	ProCook Group plc
b)	LEI	213800RWZMK3ARHMUN52
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument	Ordinary shares of 1 pence each in the capital of ProCook Group plc
	Identification code	GB00BNRR8331
b)	Nature of the transaction	Transfer of shares
c)	Price(s) and volume(s)	Price Volume Nil 1,510,000
d)	Aggregated information
	- Aggregated volume	N/A
	- Price
e)	Date of the transaction	20 January 2026
f)	Place of the transaction	Outside of a trading venue

 

END