New international advertising campaign for Plus500
Kiefer Sutherland to front new international advertising campaign for Plus500
Monday 13 June, London - Plus500, the global multi-asset fintech group, has launched an international advertising campaign starring Kiefer Sutherland, the Emmy and Golden Globe winning actor, director and singer-songwriter, to elevate its international brand profile amongst the fast-growing trading community.
While Plus500 already spends heavily on online advertising, the new campaign is its biggest investment to date in building its brand and expanding its audience. The advertising has been developed over the past six months by McCann Tech, the technology-focused agency of McCann Worldwide, and uses Sutherland to convey three important features of Plus500's trading platform: it's trustworthy, easy to use and offers traders useful market insights.
The campaign marks a significant milestone in the growth of Plus500, which listed on the London Stock Exchange in 2013 and is a member of the FTSE250 index of leading companies. The campaign centres on the idea of "Trading with a Plus," highlighting the market-leading mobile app that helps customers with information and insights, no matter the extent of their trading experience. With educational materials, risk management tools, and 24-hour customer support, Plus500 allows traders to enhance the skills and confidence they need to navigate a wide variety of market conditions.
Kiefer Sutherland said:
"I am excited to be leading the new global campaign for Plus500, one of the world's top financial trading platforms. The team at Plus500 have been great partners to work with, and I had a lot of fun shooting the ad with McCann Tech."
David Zruia, CEO of Plus500, said:
"We're delighted to be working with Kiefer on the launch of our new advertising campaign. We were looking for a globally recognised brand ambassador who is known for playing characters who exude confidence, trust and experience. Kiefer was a natural fit.
"The growth and success of Plus500 in recent years gives the business a great opportunity to support millions of traders. We are expanding globally, have entered the US and Japanese markets, and will continue to broaden the range of products we offer as part of our mission to become a leading multi-asset fintech group."
The commercial will run on television, YouTube and on Plus500's website and social channels. The campaign will also feature on billboards across London, Milan and Sydney.
Plus500 was the fastest-growing trading platform in the UK in 2021[1], and is known for its industry-leading levels of customer satisfaction for services including account funding and withdrawals. In Germany[2] and Spain[3] it is the number one provider of instruments known as contracts-for-difference (CFDs) and has the best-rated mobile app.
Plus500's recent Q1 2022 financial results demonstrate the continued momentum of the business with revenue of $270.9 million, up 68% from $161.1 million in Q4 2021. During the first quarter, the company recorded nearly 34,000 new customers (those making a deposit for the first time), and more than 175,0002 active customers (those who made at least one real-money trade). It also recently announced the acquisition of EZ Invest in Japan and became a full clearing firm member of the CME Group exchanges.
For further information:
Paul Durman / Sofie Brewis, Brunswick Group (on behalf of Plus500)
+44 7793 522824 / +44 7570 861295
Plus500@brunswickgroup.com
Shai Almagor, CEO, McCann Tech
+972- 3-7686450
info@mccann.co.il
Reach is a non-regulatory news service. By using this service an issuer is confirming that the information contained within this announcement is of a non-regulatory nature. Reach announcements are identified with an orange label and the word “Reach” in the source column of the News Explorer pages of London Stock Exchange’s website so that they are distinguished from the RNS UK regulatory service. Other vendors subscribing for Reach press releases may use a different method to distinguish Reach announcements from UK regulatory news.
RNS may use your IP address to confirm compliance with the terms and conditions, to analyse how you engage with the information contained in this communication, and to share such analysis on an anonymised basis with others as part of our commercial services. For further information about how RNS and the London Stock Exchange use the personal data you provide us, please see our Privacy Policy.
Latest directors dealings
- 21 hours ago Savannah Energy
- 22 hours ago Buccaneer Energy PLC
- 22 hours ago Savannah Energy
- 23 hours ago Carclo
- 23 hours ago Schroder Japan Growth Fund