PDMR LTIP AWARDS

On the Beach Group PLC

07 October 2026

 

7 OCTOBER 2026

ON THE BEACH GROUP PLC

(“On the Beach”, the “Company” or the “Group”)

PDMR LTIP AWARDS

The notifications below are made in accordance with the requirements of Article 19 (3) of the EU Market Abuse Regulation 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 (as amended), and the dealings were in respect of ordinary shares of 1 pence each in the share capital of the Company (“Shares”).

On 2 October 2026, the Company granted awards over Shares (the “Awards”) under the On the Beach Group plc Long Term Incentive Plan (“LTIP”). The Awards, made for nil consideration, are nil-cost options established in accordance with the LTIP rules.

Vesting of the Awards is subject to continued employment and the Awards are not subject to any formulaic performance conditions. In line with the Directors' Remuneration Policy, a discretionary underpin applies under which the Remuneration Committee may reduce the vesting outcome where it considers that the outcome is not a fair and accurate reflection of business performance.

Further details for each PDMR are set out below.

PDMR	Role	Number of Shares over which Awards made
Shaun Morton	Chief Executive Officer	258,956
Jon Wormald	Chief Financial Officer	194,256
Adam Hansen	Chief Strategy Officer	140,749
Kasia Michalska	Chief Product & Technology Officer	189,189
Jennie Cronin	Chief People Officer	115,990
Kirsteen Vickerstaff	General Counsel and Company Secretary	136,359

1.	Details of PDMR / person closely associated with them ("PCA")
a)	Name	SHAUN MORTON JON WORMALD ADAM HANSEN KASIA MICHALSKA JENNIE CRONIN KIRSTEEN VICKERSTAFF
2.	Reason for the notification
a)	Position / status	SHAUN MORTON- CHIEF EXECUTIVE OFFICER JON WORMALD – CHIEF FINANCIAL OFFICER ADAM HANSEN – CHIEF STRATEGY OFFICER KASIA MICHALSKA – CHIEF PRODUCT & TECHNOLOGY OFFICER JENNIE CRONIN- CHIEF PEOPLE OFFICER KIRSTEEN VICKERSTAFF - GENERAL COUNSEL AND COMPANY SECRETARY
b)	Initial notification / amendment	Initial Notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	On the Beach Group plc
b)	LEI	213800K51Y9BZY7F9R69
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument Identification code	Ordinary shares of 1 pence GB00BYM1K758
b)	Nature of the transaction	Awards made pursuant to the On the Beach Group plc Long Term Incentive Plan
c)	Price(s) and volume(s)	Price(s) Volume(s) Nil SHAUN MORTON – 258,956 Nil JON WORMALD –  194,256 Nil ADAM HANSEN – 140,749 Nil KASIA MICHALSKA – 189,189 Nil JENNIE CRONIN – 115,990 Nil KIRSTEEN VICKERSTAFF – 136,359
d)	Aggregated information -          Aggregated volume -          Price	N/A
e)	Date of the transaction	2 October 2026
f)	Place of the transaction	Outside a trading venue

 

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