Tim Kring and Nokia push boundaries of mobile e...
NOKIA / Tim Kring and Nokia push boundaries of mobile entertainment with Conspiracy For Good processed and transmitted by Hugin AS. The issuer is solely responsible for the content of this announcement.
  Unique social benefit entertainment experience successfully captures public
imagination to establish scholarships, five libraries in Africa
Espoo, Finland - Heroes creator Tim Kring and the Ovi by Nokia-powered new
social benefit entertainment pilot, Conspiracy For Good(TM) (CFG,
http://www.conspiracyforgood.com/), concluded successfully this past weekend
with more than half a million downloads of CFG casual games and apps from
Nokia's Ovi Store, over 4,000 dedicated members joining the global movement
online, enthusiastic attendance at the four live events in London, and huge
support recorded from partner charities.
"The Conspiracy For Good has been two years in the making with Nokia," said Tim
Kring, 2010 International Digital Emmy® Pioneer Award winner for transmedia
storytelling. "We had a team of more than 130 experts working behind the scenes
in five countries across three continents making sure that this was the best
entertainment experience possible and to ensure the charity causes were the
true heroes of this immersive story."
Partnerships with charities for CFG were uniquely interwoven into the narrative,
taking actual roles within the story and creating a new way to reach potential
supporters of their respective causes. The new approach created unprecedented
interaction with the CFG communities and will result in 50 scholarships being
provided for young women in Africa as well as the establishment of five
children's libraries in Zambia in association with Room to Read. These libraries
will be stocked with more than 10,000 donated books in association with the
Pearson Foundation. These highlights join many other worthy causes that were
supported by the CFG movement.
The first of its kind, this project used the extensive reach of Nokia's Ovi
platform with online and physical participants joining CFG from more than 165
countries and enjoying a variety of Ovi content, apps and services.
"This is the most comprehensive Ovi offering to date integrating almost every
service to help advance the story," said Tero Ojanpera, executive vice
president, Nokia. "A specially developed app using Nokia's Point & Find, called
Conspiracy For Good: DeadDrop, created a new dimension for augmented reality and
opens the door for content owners anywhere to use participatory entertainment
powered by Ovi to extend their brands."
CFG is at the forefront of a new transmedia entertainment movement in which the
storyline played itself out across multiple platforms. Participants became part
of the story and found tools and clues to move the narrative forward both in the
online and real worlds by using music, apps, mobile games, alternate reality
gaming (ARG), live events, and interactive theatre that was produced in
association with International Digital Emmy® award-winning production company,
The company P.
The Conspiracy For Good pilot titled "Read the Signs" focused on literacy as the
social cause. The fictional narrative followed the actions of a schoolteacher,
Nadirah X, CFG spokesperson Ann Marie Calhoun, and the underground resistance
movement, Spira. The movement, which dates to the 2(nd) century, recruited
members of the public to help Nadirah X and Ann Marie in their task to bring
down evil corporation Blackwell Briggs before it could install an oil pipeline
and destroy a Zambian school and library. Online and real-world game play also
raised awareness and generated donations for partner charities including Kids
Company, Doctors of the World, READ International, Room to Read and the Pearson
Foundation who partnered with Nokia to provide resources to schoolgirls in
Chataika village in Zambia.
CFG participants, fans, charities and doers of good deeds around the globe are
invited to stay tuned for clues about the next episode.
About Tim Kring
Tim Kring is one of the Hollywood creative community's original transmedia
storytellers, who works seamlessly across mediums, including viewing screens and
delivery devices such as film, TV, broadband, computers, mobile devices and the
printed page to engage audiences around the world in narrative and immersive
story arcs. For four television seasons, Kring served as the creator and
executive producer of "Heroes," NBC's Emmy®-nominated epic saga that chronicles
the lives of ordinary people who discover they possess extraordinary abilities.
An estimated 76 million fans viewed "Heroes" every week around the world on TV
and via interactive online programming.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.2 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and more.
Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and
solutions for communications networks globally.
About Ovi
Ovi, a family of Internet services on Nokia mobile devices, keeps users
connected to the people and things that matter. Ovi services include: Ovi Maps
with walk and drive navigation and premium travel content; Ovi Music with
millions of music tracks; Ovi Mail for email and messaging; Ovi Share for
sharing content; and the Ovi Store, filled with thousands of apps, games and
media from the content industry's biggest names along with independent
developers. Content publishers are invited to distribute and monetize their
content through Ovi by visitingwww.publish.ovi.com. More information is
available at www.ovi.com.
Media Enquiries:
For Tim Kring
Rogers & Cowan
Sallie Olmsted/Jessica Boyer
Tel. +1 310 854-8124/+1 310 854-8141
Email: solmsted@rogersandcowan.com / jboyer@rogersandcowan.com
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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