Nokia unveils four new devices and local email ...
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Megapixel digital camera, large colour screen, music features and
email for less than EUR 90
Johannesburg, South Africa / Espoo, Finland - At the Growing Together
2008 conference held today in Johannesburg, Nokia revealed new
products that accelerate the company's leadership in emerging
markets. Also introduced today was a local mobile email solution
exclusively for people in South Africa. Highlighted by the Nokia
5000, which offers a 1.3 megapixel camera and a large QVGA display -
Nokia's first megapixel cameraphone at this price point - as well as
music and email capabilities, each new product brings a balance of
features, design and affordability to meet every lifestyle and
budget. The new mobile devices are expected to begin shipping by the
third quarter, with an expected price range from EUR 50 to EUR 90,
before applicable taxes or subsidies.
With the industry's largest portfolio of mobile phones and support
for more than 80 languages, more than one billion people worldwide
currently use a Nokia device. In recent years, the majority of
first-time buyers have come from the emerging markets. However, a
significant shift is underway - while the first-time buyer market
continues to grow, the number of replacement buyers- consumers
seeking to replace their current mobile phone with a newer, more
advanced model - has also grown substantially in emerging markets. In
2008, Nokia anticipates that for the first time, the number of
replacement purchases in emerging markets will exceed those of
first-time buyers.
"People in emerging markets like Africa are increasingly demanding
more from their mobile phone - their expectations and demands in
terms of functionality and design are similar to people in any other
part of the world - they simply have less income at their disposal,"
says Alex Lambeek, Vice President, Entry, who oversees Nokia's
efforts in emerging markets. "From the introduction of Nokia's most
affordable megapixel cameraphone, to a localized email solution in
South Africa, we believe today's announcements demonstrate Nokia's
firm commitment to bringing products and services that serve the
varied needs and tastes of people in emerging markets."
Nokia 5000 - a powerful package at an accessible price
Boasting a 1.3 megapixel camera, a high resolution QVGA display, FM
radio with recording functionality, MP3 ringtones and more, the Nokia
5000 will set a new standard for functionalty and affordability. For
mobile entrepreneurs as well as people on the move, the Nokia 5000
supports email and other essential benefits including Nokia Xpress
Audio Messaging, Bluetooth and GPRS connectivity. The Nokia 5000 is
expected to begin shipping in the second quarter of 2008 with an
estimated retail price of EUR 90, before subsidies and taxes.
Nokia 2680 slide - entertainment and Internet access in a sliding
design
Nokia's first slide device for entry markets, the Nokia 2680 slide is
a slim cameraphone that offers a balance of ease of use and
entertainment functionality, including an FM radio with recording
capability and MP3 ringtones, and core mobile phone features such as
an expanded phone book. Its integrated digital camera ensures
spontaneous moments are captured and shared. The Nokia 2680 slide is
expected to begin shipping in the third quarter of 2008 with
estimated retail price of EUR 75 before subsidies and taxes.
Nokia 7070 Prism - stylish, fold design sets it apart
Featuring a distinctive folding design with geometric patterns and
external light effects, the stylish Nokia 7070 Prism is targeted at
people who express their personality through their mobile phone. The
Nokia 7070 Prism offers personalized content, including themes and
wallpapers, and MP3-grade ringtones. Every aspect of this new phone,
including its voice recorder and integrated hands-free speaker, is
designed for people who want to stand out from the crowd. The Nokia
7070 Prism is expected to begin shipping in the third quarter of 2008
with estimated retail price of EUR 50 before subsidies and taxes.
Nokia 1680 classic - first phone, first camera
Nokia's most affordable cameraphone to date, the Nokia 1680 classic
offers essential mobile phone functionality with the added benefits
of a basic digital camera. The phone with VGA camera and video
recording features one-touch access for photos and videos. For
families or small businesses, the Nokia 1680 classic also offers
phone sharing functionality and easy access to email. The Nokia 1680
classic is expected to begin shipping in the second quarter of 2008
with an estimated retail price of EUR 50 before subsidies and taxes.
Mobile Email for South Africa
With the demand for mobile email on the rise, Nokia and Webmail
International (PTY) Ltd today introduced Webmobile, a locally hosted
mobile email solution exclusively for South Africa. The solution,
configured for the new Nokia devices launched today, will be
available in the second quarter of 2008.
For additional product information, including product photography and
product specifications, visit www.nokia.com/press/entry and
www.nokia.com/press/photos
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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