Nokia Simplifies Mobile Advertising with Launch...
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Corporate news announcement processed and transmitted by Hugin ASA.
The issuer is solely responsible for the content of this
announcement.
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Nokia today announced the launch of the Nokia Advertising Alliance,
which will simplify mobile advertising for brand advertisers. The
program brings together leading mobile marketing solutions, including
couponing, location-based targeting, image recognition, and other
emerging technologies, to offer advertisers a simple way to increase
consumer engagement. Now brands can work with Nokia to combine the
reach of mobile advertising on the Nokia Media Network with the
latest mobile technologies for more effective campaigns.
"Mobile is maturing into an effective advertising medium, however,
the fragmentation of certain technologies makes it hard for some
programs to scale," said Brian Bos, Senior Vice President,
Convergence Director at MindShare-Team Detroit. "We applaud Nokia's
efforts to streamline this evolving market and make it easier to
manage our clients' mobile advertising investment."
"To realise truly integrated advertising, it's imperative that major
brands can make use of a range of mobile services. The Advertising
Alliance brings together the most innovative technologies in the
market, and brings trust to brands who want to use them," said Scott
Heron, Director of Digital Services at Wunderman.
Members of the Alliance are integrated with the Nokia Media Network
allowing brands to plan, execute and measure mobile advertising
campaigns through a single Nokia interface. A range of companies have
been initially certified as Members of the Alliance, including
i-movo, Mobile Acuity, Mobiqa, and uLocate, with many additional
members in testing. Leading brands from the automotive to
entertainment industries have built campaigns using the Nokia
Advertising Alliance.
"Succeeding in mobile requires much more than a banner ad alone.
Brands have the opportunity to deliver immersive, highly engaging
experiences to consumers. The Alliance gives brands access to a
range of novel mobile ad experiences from one trusted vendor," said
Mike Baker, VP and Head of Nokia Interactive Advertising.
Nokia Interactive Advertising provides brands with all that they need
to connect with and engage the mobile consumer. It includes:
- The Nokia Media Network which gives reach to millions of mobile
consumers through advertising on more than 100 blue-chip mobile
publishers, operator partners and Nokia properties.
- Nokia Interactive Solutions that creates end-to-end, high
performance mobile campaigns for brands from banner ads, mobile
internet sites and location finders to mobile coupons, click-to-call
and other advanced mobile mechanics.
About Nokia
Nokia is the world leader in mobility, driving the transformation and
growth of the converging Internet and communications industries. We
make a wide range of mobile devices with services and software that
enable people to experience music, navigation, video, television,
imaging, games, business mobility and more. Developing and growing
our offering of consumer Internet services, as well as our enterprise
solutions and software, is a key area of focus. We also provide
equipment, solutions and services for communications networks through
Nokia Siemens Networks.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
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