Nokia outlines new strategy, introduces new lea...
Nokia Corporation
Stock exchange release
February 11, 2011 at 09.45 (CET+1)
London, UK - Nokia today outlined its new strategic direction, including changes
in leadership and operational structure to accelerate the company's speed of
execution in a dynamic competitive environment.
Major elements of the new strategy include:
- Plans for a broad strategic partnership with Microsoft to build a new global
mobile ecosystem; Windows Phone would serve as Nokia's primary smartphone
platform.
- A renewed approach to capture volume and value growth to connect "the next
billion" to the Internet in developing growth markets
- Focused investments in next-generation disruptive technologies
- A new leadership team and organizational structure with a clear focus on
speed, results and accountability
"Nokia is at a critical juncture, where significant change is necessary and
inevitable in our journey forward," said Stephen Elop, Nokia President and CEO.
"Today, we are accelerating that change through a new path, aimed at regaining
our smartphone leadership, reinforcing our mobile device platform and realizing
our investments in the future."
Nokia plans to form a strategic partnership with Microsoft to build a global
mobile ecosystem based on highly complementary assets. The Nokia-Microsoft
ecosystem targets to deliver differentiated and innovative products and have
unrivalled scale, product breadth, geographical reach, and brand identity. With
Windows Phone as its primary smartphone platform, Nokia would help drive the
future of the platform by leveraging its expertise on hardware optimization,
software customization, language support and scale. Nokia and Microsoft would
also combine services assets to drive innovation. Nokia Maps, for example, would
be at the heart of key Microsoft assets like Bing and AdCenter, and Nokia's
application and content store would be integrated into Microsoft Marketplace.
Under the proposed partnership, Microsoft would provide developer tools, making
it easier for application developers to leverage Nokia's global scale.
With Nokia's planned move to Windows Phone as its primary smartphone platform,
Symbian becomes a franchise platform, leveraging previous investments to harvest
additional value. This strategy recognizes the opportunity to retain and
transition the installed base of 200 million Symbian owners. Nokia expects to
sell approximately 150 million more Symbian devices in the years to come.
Under the new strategy, MeeGo becomes an open-source, mobile operating system
project. MeeGo will place increased emphasis on longer-term market exploration
of next-generation devices, platforms and user experiences. Nokia still plans to
ship a MeeGo-related product later this year.
In feature phones, Nokia unveiled a renewed strategy to leverage its innovation
and strength in growth markets to connect the next billion people to their first
Internet and application experience.
New leadership team, operational structure
This new strategy is supported by significant changes in Nokia's leadership,
operational structure and approach. Effective today, Nokia has a new leadership
team with the commitment, competencies and innovative thinking needed in today's
dynamic environment.
The Nokia Leadership Team, previously the Group Executive Board, will consist of
the following members: Stephen Elop, Esko Aho, Juha Akras, Jerri DeVard, Colin
Giles, Rich Green, Jo Harlow, Timo Ihamuotila, Mary McDowell, Kai Oistamo, Tero
Ojanpera, Louise Pentland and Niklas Savander.
Alberto Torres has stepped down from the management team, effective February 10
to pursue other interests outside the company.
The renewed governance will expedite decision-making and improve time-to-market
of products and innovations, placing a heavy focus on results, speed and
accountability. The new strategy and operational structure are expected to have
significant impact to Nokia operations and personnel.
New company structure
As of April 1, Nokia will have a new company structure, which features two
distinct business units: Smart Devices and Mobile Phones. They will focus on
Nokia's key business areas: high-end smartphones and mass-market mobile phones.
Each unit will have profit-and-loss responsibility and end-to-end accountability
for the full consumer experience, including product development, product
management and product marketing.
Smart Devices will be responsible for building Nokia's leadership in smartphones
and will be led by Jo Harlow. The following sub-units now in Mobile Solutions
will move under Smart Devices:
- Symbian Smartphones
- MeeGo Computers
- Strategic Business Operations
To support the planned new partnership with Microsoft, Smart Devices will be
responsible for creating a winning Windows Phone portfolio.
Mobile Phones will drive Nokia's "web for the next billion" strategy. Mobile
Phones will leverage its innovation and strength in growth markets to connect
the next billion people and bring them affordable access to the Internet and
applications. The Mobile Phones unit will be led by Mary McDowell.
Markets will be responsible for selling products, executing compelling marketing
and communications, creating a competitive local ecosystem, sourcing, customer
care, manufacturing, IT and logistics across all Nokia products. It will be
headed by Niklas Savander.
Services and Developer Experience will be responsible for Nokia's global
services portfolio, developer offering, developer relations and integration of
partner service offerings. Tero Ojanpera will lead the Services and Developer
Experience unit in an acting capacity.
NAVTEQ, an integral part of Nokia's location and advertising business, will be
headed by Larry Kaplan, and continue as a separate reporting entity.
The CTO Office will be responsible for Nokia's technology strategy and forward-
looking technology activities, including Nokia Research Center. It will be
headed by Rich Green.
Design, responsible for Nokia product and user experience design, will be led by
Marko Ahtisaari.
The CFO Office, responsible for all financial activity, will be headed by Timo
Ihamuotila.
Corporate Development, responsible for driving implementation of Nokia's
ecosystem strategy and strategic partnerships, will be headed by Kai Oistamo.
Corporate Relations & Responsibility, responsible for Nokia's government and
public affairs, sustainable development and social responsibility, will be led
by Esko Aho.
Human Resources will be led by Juha Akras.
Legal and Intellectual Property will be led by Louise Pentland.
Nokia Siemens Networks continues in the Nokia Group as a separate reporting
entity.
Please visit www.nokia.com/press for press materials.
About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology
with personalized services that enable people to stay close to what matters to
them. Every day, more than 1.3 billion people connect to one another with a
Nokia device - from mobile phones to advanced smartphones and high-performance
mobile computers. Today, Nokia is integrating its devices with innovative
services through Ovi (www.ovi.com), including music, maps, apps, email and more.
Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation
services, while Nokia Siemens Networks provides equipment, services and
solutions for communications networks globally.
FORWARD-LOOKING STATEMENTS
It should be noted that certain statements herein which are not historical facts
are forward-looking statements, including, without limitation, those regarding:
A) the intention to form a strategic partnership with Microsoft to combine
complementary assets and expertise to form a global mobile ecosystem and to
adopt Windows Phone as our primary smartphone platform, including the expected
plans and benefits of such partnership; B) the timing and expected benefits of
our new strategy, including expected operational and financial benefits and
targets as well as changes in leadership and operation structure; C) the timing
of the deliveries of our products and services and their combinations; D) our
ability to develop, implement and commercialize new technologies, products and
services and their combinations; E) expectations regarding market developments
and structural changes; F) expectations and targets regarding our industry
volumes, market share, prices, net sales and margins of products and services;
G) expectations and targets regarding our operational priorities and results of
operations; H) the outcome of pending and threatened litigation; I) expectations
regarding the successful completion of acquisitions or restructurings on a
timely basis and our ability to achieve the financial and operational targets
set in connection with any such acquisition or restructuring; and J) statements
preceded by "believe," "expect," "anticipate," "foresee," "target," "estimate,"
"designed," "plans," "will" or similar expressions. These statements are based
on management's best assumptions and beliefs in light of the information
currently available to it. Because they involve risks and uncertainties, actual
results may differ materially from the results that we currently expect. Factors
that could cause these differences include, but are not limited to: 1) whether
definitive agreements can be entered into with Microsoft for the potential
partnership in a timely manner, or at all, and on terms beneficial to us; 2) our
ability to continue to innovate and maintain the vibrancy of our Symbian-based
smartphones during the negotiation of the Microsoft partnership and thereafter;
3) the negotiation and implementation of the Microsoft partnership will require
significant time, attention and resources of our senior management and others
within the company potentially diverting their attention from other aspects of
our business; 4) in choosing to negotiate a partnership with Microsoft and
utilize Windows Phone as our primary smartphone platform, we may forego more
competitive alternatives achieving greater acceptance and profitability in the
smartphone market; 5) the Microsoft Windows Phone smartphone platform may not be
preferred by application developers, content providers and other partners
impairing our ability to build a sufficiently competitive ecosystem for our
smartphones; 6) the Microsoft partnership may not achieve the stated goal of
producing smartphones which are differentiated from those of our competitors and
preferred by our customers and consumers in the expected timeframe, or at all;
7) our ability to change our business model, way of working and culture
sufficiently to work effectively and efficiently with Microsoft in order to
realize the stated benefits of the partnership in a timely manner, or at all;
8) our ability to effectively and smoothly implement our new leadership and
operational structure and to realize the anticipated benefits in a timely
manner; 9) the implementation of the Microsoft partnership and the new
operational structure may cause disruption and dissatisfaction among employees
potentially reducing focus and productivity in some or all areas of our
business; as well as the risk factors specified on pages 11-32 of Nokia's annual
report Form 20-F for the year ended December 31, 2009 under Item 3D. "Risk
Factors." Other unknown or unpredictable factors or underlying assumptions
subsequently proving to be incorrect could cause actual results to differ
materially from those in the forward-looking statements. Nokia does not
undertake any obligation to publicly update or revise forward-looking
statements, whether as a result of new information, future events or otherwise,
except to the extent legally required.
Media Enquiries:
Nokia
Communications
Tel. +358 7180 34900
Email: press.services@nokia.com
www.nokia.com
This announcement is distributed by Thomson Reuters on behalf of
Thomson Reuters clients. The owner of this announcement warrants that:
(i) the releases contained herein are protected by copyright and
other applicable laws; and
(ii) they are solely responsible for the content, accuracy and
originality of the information contained therein.
Source: NOKIA via Thomson Reuters ONE
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